Senior Brand Manager, Global Strategy

Description

• Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
• Partner with insights to ensure the consumer is at the forefront of every global brand strategy
• Partner with regional teams to ensure strategies and fundamentals are adapted effectively
• Serve as the brand lead for experience center, CSR initiatives and global tradeshows .
• Serve as a though partner to regional teams, providing tools, playbooks and assets that strengthen execution
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Support global brand campaign development, ensuring creative assets and messaging can be scaled and localized
• Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points, both external and internal.
• Maintain visibility on regional marketing plans, campaigns and performance, providing guidance and feedback to drive alignment and consistency

Requirements

• Strong communication, presentation and storytelling skills
• Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels.
• Forward-thinking mindset and bias for action
• High collaboration and influencing skills without direct authority
• 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
• Deep curiosity and ability to synthesize consumer insights, competitive intelligence and market dynamics
• This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)
• Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, media planning, business acumen, positioning, market research, brand storytelling.
• Effectively “story-tell” key influencers and decision-makers at all levels
• Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
• 7+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment
• Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred

Benefits

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.

Training + Development

Interview process

Visa Sponsorship

Security clearance