Division Director of Marketing

Description

• Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
• Act as primary point-of-contact for Pulte Interior Design.
• Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
• Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
• Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
• Provides developmental opportunities through identification of internal and external training opportunities
• Evaluates employee's performance and plans for compensation actions in accordance with that performance
• Utilizes recruiting and selection tools/processes to build organizational talent
• Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
• Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
• Leads all marketing planning, efforts and execution for the Division.
• Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.
• Oversee and manage Marketing Team direct report(s).
• With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Creates opportunities for employee growth
• Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)
• Ensures appropriate staffing to meet department needs

Requirements

• Capable of confidently presenting and interacting the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.
• Ability to shift between strategic initiatives and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Effective problem solving, data collection and analysis skills.
• Minimum Bachelor’s Degree in Marketing or Communications or equivalent
• Ability to develop and guide direction of marketing team members
• Strong oral and written communication skills.
• Experience establishing and managing to a budget.
• Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
• Minimum 8 – 10 years related Marketing communications/planning experience.
• Understanding of advertising law and its application to the homebuilding industry.
• Team oriented with ability to establish credibility.
• Home building and/or real estate industry experience required.
• Ability to successfully operate and adapt in an environment with changes to timelines and priorities

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance