Description

The Demand Generation Manager will drive growth by leading strategic, omnichannel marketing initiatives across the customer journey—from acquisition to retention. The role involves developing data‑driven programs that attract new customers, deepen existing relationships, and accelerate revenue.

The position requires collaboration with analytics, marketing technology, sales, eCommerce, fleet management, and creative teams to define customer segments, create targeted content, and ensure consistent branding across digital and traditional channels.

• Define and refine customer segments using demographic, firmographic, behavioral, and predictive data.
• Design and execute targeted acquisition and retention programs to increase share of wallet, reduce churn, and accelerate conversion.
• Create optimized content for specific segments, lifecycle stages, and behavioral triggers.
• Ensure consistent messaging and branding across all channels and touchpoints.
• Deploy omnichannel campaigns via email, SMS/MMS, social media, web, events, and paid media to drive pipeline, e‑commerce conversions, and account expansion.
• Partner with sales, eCommerce, fleet management, creative, and analytics teams to align marketing strategies with business goals.
• Manage day‑to‑day campaign coordination, including planning, asset development, quality assurance, approvals, and scheduling.
• Monitor campaign KPIs, provide insights, and optimize strategies to improve ROI.
• Contribute to continuous improvement of marketing tools, templates, and scalable processes.

Requirements

Candidates must hold a bachelor’s degree in Marketing, Communications, Business Administration, or a related field, and have at least seven years of demand‑generation or lifecycle‑marketing experience. Strong analytical skills, proficiency with marketing automation and CRM platforms, and the ability to influence cross‑functional stakeholders are essential.

Physical demands include bending, squatting, lifting up to 25 lb, and occasional long‑duration driving or work in extreme weather; all duties follow Sunbelt’s safety policies and reasonable accommodations are available.

• Minimum 7 years experience in demand generation or lifecycle marketing with proven growth results.
• Proficiency in marketing automation platforms and CRM systems; strong analytical and data‑driven decision‑making skills.
• Ability to influence stakeholders and manage cross‑functional projects.

Benefits

Join Our Team! Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. We offer a vast fleet of pumps, scaffolding, and construction tools paired with friendly, knowledgeable staff. Our employees are our greatest asset, and we invest in them with competitive benefits and extensive on‑the‑job training.

Sunbelt Rentals offers a base pay range of $98,573 to $135,537, depending on factors such as location and experience, and provides a comprehensive benefits package including health, dental, vision, 401(k) match, tuition reimbursement, and paid time off.

The company values diversity, teamwork, and career advancement, supporting veterans and offering extensive training, recognition programs, and opportunities for long‑term growth across more than 1,000 North American locations.

• Offer comprehensive benefits: health, dental, vision, 401(k) match, volunteer time off, disability, life, travel insurance, flexible spending, tuition reimbursement, Employee Assistance Program, and service awards.
• Paid time off includes 12–25 vacation days (based on tenure), 5 sick days, 6 holidays, 2 half‑day holidays, 2 floating holidays, 1 inclusion day, and 1 volunteer day.

Training + Development

Interview process

Visa Sponsorship

Security clearance