Product Marketing Manager - Homeowner & Moving Services

Description

• Lifecycle Mapping & Strategy: Define, map, and own the consumer journey from a homeowner's initial interaction (claiming a home) through to the final instruction of an agent and the subsequent use of Zoopla's moving services
• KPI Ownership & Reporting: Own the marketing-related performance metrics for the homeowner and moving services areas, including weekly/monthly reporting on core KPIs
• Value Messaging: Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools and the Moving Services ecosystem to drive high-value homeowner action (e.g., claiming their home, booking a valuation, using Find an Agent, engaging with mortgage advice/conveyancing quotes)
• Launch Readiness: Ensure all marketing touchpoints and channels are prepared and aligned to deliver a successful Go-To-Market (GTM) for any new feature release within the homeowner or moving services experience
• Marketing-Product Liaison: Act as the dedicated Marketing representative in product development and roadmap meetings for the homeowner/vendor and moving services areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early
• CRM/ECRM: Optimizing automated communications to nurture homeowners, driving them not only to agent comparison tools but also to Moving Services at key moments (e.g., post-valuation, pre-listing)
• Conversion Optimisation & Hand-offs: Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs like MyHome sign-up rates and optimising the transition/lead quality between the property process and moving services partners
• Integrated Campaign Management: Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across:
• Competitive Marketing Landscape: Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and associated moving services to identify opportunities for Zoopla to gain an edge
• Insight Translation: Continuously analyze the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team to optimize current campaigns and drive both seller and moving services leads
• Performance Marketing: Ensuring campaigns for both seller and moving services have optimized messaging and handover points
• Moving Services Lead/Conversion Volume (e.g., Mortgage Appointment Booked, Conveyancing Quote Requested)
• Content: Briefing the content team on required assets (guides, articles) to support feature adoption and Organic Performance (SEO) for high-intent queries (e.g., "how to find a conveyancer," "best mortgage rates for home movers")

Requirements

• Strong experience working as a dedicated marketing representative with Product and Technology teams to influence outcomes
• Demonstrated expertise in project managing integrated marketing campaigns across multiple channels (CRM, SEO, Paid, Content)
• Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey
• Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority
• Gym on-site in London - or membership in regional offices
• Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs

Benefits

• 25 days annual leave + extra days for years of service
• Cycle to work and electric car schemes
• Free Calm App membership
• Day off for volunteering & Digital detox day
• Festive Closure - business closed for period between Christmas and New Year
• Discretionary annual bonus up to 10% of base salary
• 7.5% pension contribution by the company
• Enhanced Parental leave
• Everyday Flex - greater flexibility over where and when you work
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance

Training + Development

Interview process

Visa Sponsorship

Security clearance