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Junior Copywriter
Homelane
Lead content strategy, create campaigns & visuals, supervise copy & design teams.
3d ago
Junior (1-3 years)
Full Time
Bengaluru, Karnataka, India
Office Full-Time
Company Size
2,000 Employees
Service Specialisms
Modular Kitchens
Modular Wardrobes
Living Room Interiors
Bathroom Design
3D Rendering
Architectural Design
End-to‑end Interior Solutions
Sector Specialisms
Residential
Role
What you would be doing
creative direction
quality control
campaign development
content strategy
brand guidelines
deliverable management
- Direct and supervise creative from concept through execution along with the Copy team
- Take ownership of QC of all the assigned work.
- Provide clear creative direction, motivation, and inspiration to the design team
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital, and brand design.
- Work on design strategies that are insightful and stimulate good work
- Enforce brand guidelines across all internal & external departments including businesses, marketing, acquisition, PR, etc.
- Manage deliverables and the design team. Collaborate across various teams to achieve the marketing goals
What you bring
copywriting
content writing
creative storytelling
user experience
project management
collaboration
- Strong sense of creative storytelling, content writing, user experience, and marketing and possess ideation skills that stretch across various communication media
- 1-3 years of experience in copywriting for advertising, digital, and social.
- Experience in both mainline & digital creative thinking would be preferred
- Knowledge about interiors and current brand trends will be a plus
- Experience balancing strategy and copy, leading and managing small projects with art resources.
- Ability to thrive as a collaborator/co-creator - willing to shape ideas as well as build on the ideas of others.
- Own ideation, conceptualization, and execution of Key Visuals and Promotion Campaigns to help drive marketing objectives by leveraging the content to shape the narrative in a visually compelling and provocative manner
- Able to work in a fast-paced environment with the ability to understand creative briefs and generate unique ideas
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Interview process
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Company
Overview
- Founded to revolutionize the home interior space, focusing on delivering personalized, hassle-free solutions.
- Offers end-to-end services from design to execution, providing custom-made interiors for every home.
- Specializes in creating functional and aesthetically pleasing living spaces for diverse clientele.
- Pioneers in providing tech-driven solutions for home interior design with a seamless online and offline experience.
- Has grown rapidly, with a national presence and a significant market share in India’s interior design sector.
- Customer‑Centricity: We prioritize our customers' needs and preferences above all else.
- Innovation: We embrace new technologies, materials, and design trends to offer cutting‑edge solutions.
- Integrity: We conduct business with the highest level of honesty and transparency.
- Teamwork: We foster a culture of mutual respect, support, and communication.
- Quality: We are committed to delivering the highest quality products and services with meticulous attention to detail.
- Sustainability: We use eco‑friendly materials and reduce waste to minimize environmental impact.
- Use of non-toxic, low-VOC paints to improve indoor air quality and reduce chemical emissions.
- Commitment to eco-friendly materials and waste reduction in design and execution processes.
- Strict safety and sanitation protocols during execution to ensure hygienic and responsible practices.
3.2/5 Rating
Diversity & Inclusion Score
Based on 466 employee reviews, the company's Diversity & Inclusion rating is 3.2 out of 5, matching the industry average.
4.0 for Women
Gender Demographic Score
The company's D&I score for women is 4.0, reflecting a notable focus on gender diversity for female employees.
3.0 for Men
Gender Demographic Score
The company's D&I score for men is 3.0, indicating a slightly lower focus on gender diversity for male employees.
- Leadership gives equal opportunity to employees across demographic backgrounds.
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