Actively conduct SEO/AEO research, both upon request and proactively for segments and business groups. This includes levels of research ranging from keyword performance and analysis up to advanced topical analysis using both traditional and AI based tools and platforms.
This role will support performance reporting on SEO/AEO performance. This requires a solid understanding of metrics and concepts related to impressions, clicks, search rank, CTR, brand visibility, AI topics, citations, and others.
The specialist will utilize numerous tools to conduct research used for support of marketing segment and business groups. These may include but are not limited to Semrush, Google Search Console, Google Analytics, and the Microsoft Suite of office tools.
Work closely with various marketing roles to understand the motivations and behaviors of our digital customers and use this analysis to configure relevant topic strategies to continuously improve the performance of Eaton content in digital search channels.
Requirements
seo tools
powerbi
excel
communication
curiosity
english
Excellent organizational, written, and oral communication skills
A natural curiosity, and capability to identify SEO content and optimization opportunities
Experience with data visualization and analysis tools such as PowerBI, and Looker Studio is a plus
Proficiency in MS Excel, PowerPoint, Word and other available MS Office tools
This role will require a commitment to constant learning and personal motivation to explore new trends, tools and strategies related to SEO/AEO."
Experience with SEO tools, preferably Semrush
Experience working with the following types of tools; Google Search Console, Google Analytics, SEOQuake, Algoroo, Google Analytics, Google Adwords, etc)
An understanding of SEO related data and the ability to recognize patterns, opportunities and anomalies
Fluency in English and native language
The specialist should have a good understanding of how technical considerations including page structure, load times, meta-data, links, Schema.org markup, can impact SEO/AEO performance.
The company has been operational for over a century, demonstrating its long-standing presence in the industry.
Over 175 countries
Countries Operated
Eaton operates its business across 175 countries, showcasing its global reach and influence.
global leader in power management, providing energy-efficient solutions for managing electrical, hydraulic, and mechanical power.
products and services span across industrial, commercial, residential, and infrastructure markets.
innovative solutions in energy storage, electrical distribution, and industrial automation.
instrumental in advancing technologies for utilities, transportation, and energy management.
recent standout projects include large-scale energy management systems for smart cities and utilities.
systems are crucial for sectors ranging from renewable energy to water resources management.
history of growth through acquisitions, continuously expanding global footprint and product offerings.
Culture + Values
Develop employees by helping them succeed not just at work, but in life as well
Delight customers by understanding their challenges and delivering real solutions proactively
Deliver for shareholders by doing what's right
Support communities by offering time and talent to meet social and economic needs
We are ethical
We are passionate
We are accountable
We are efficient
We are transparent
We learn
Doing Business Right reflects unwavering commitment to highest ethical practices and standards of behavior
Our brand promise: we make what matters work
Environment + Sustainability
31% GHG Reduction
Operational Emissions Reduced
The company has reduced its operational greenhouse gas emissions by 31% since 2018, amounting to 302,845 metric tons of CO2 equivalents.
Carbon Neutral by 2030
Commitment to Carbon Neutrality
The company aims to achieve carbon-neutral operations by 2030, focusing on reducing carbon emissions across all operational activities.
58M Metric Tons (Scope 3)
Scope 3 Emissions in 2023
In 2023, the company reported Scope 3 greenhouse gas emissions of 58,449,862 metric tons of CO2 equivalents, reflecting emissions from the entire value chain.
$3B Invested
Sustainable R&D Funding
The company has committed over $3 billion to research and development for sustainable solutions, highlighting its investment in eco-friendly innovations.
Aiming to reduce Scope 1 and Scope 2 GHG emissions by 50% by 2030 compared to 2018 levels.
Targeting a 15% reduction in Scope 3 emissions by 2030 from 2018 levels.
Achieving zero-waste-to-landfill certification for 79% of manufacturing sites, up from 75% in 2022, with a 2030 target of 100%.
Certifying 16% of manufacturing sites as zero-water-discharge, surpassing the 2030 target of 10% for water-stressed sites.
Independent verification of Scope 1 and Scope 2 GHG data with reasonable assurance and Scope 3 data with limited assurance.
Deploying clean-energy projects such as solar microgrids, PV installations, and carports, reducing over 20,000 metric tons of CO2 equivalents annually.
Inclusion & Diversity
28% Women
Representation in Salaried Roles
Women make up nearly 28% of salaried positions, striving toward a 2030 goal of 40%.
24% Minorities
U.S. Minority Representation
U.S. minorities comprise over 24% of salaried positions, aiming for 34% by 2030.
54% Leadership
Global Leadership Team Composition
Over half of the global leadership team are U.S. minorities.
2/3 Board
Board Member Diversity
Two-thirds of Board members identify as women or U.S. minorities.
10K Members
Inclusion Resource Groups
Eight Inclusion Eaton Resource Groups (iERGs) serve over 10,500 members globally.
100% Equality
Disability Equality Index
Received a perfect score of 100 on the Disability Equality Index for three consecutive years.
100% Equality
HRC Corporate Equality Index
Achieved a perfect score of 100% on the HRC Corporate Equality Index for eight consecutive years.
Company-wide pay equity assurance processes are in place for U.S. minority and global gender pay equity.
Eight Inclusion Eaton Resource Groups (iERGs) are present in 60 countries.
Awarded as one of the Best Companies for Women in India by Avtar & Seramount.
Received multiple global inclusion awards for commitment to diversity and inclusion.