Vice President Marketing and Business Development at Bgo in Mississauga, Ontario, Canada | Kablio

Role

Description

digital marketing

platform management

data reporting

brand development

presentation design

market research

Assist in planning and production of presentations for client-facing materials, industry events and conferences.
Lead a team to guide and directly implement branding and marketing initiatives for all Office, Industrial and Retail properties under the management of BGO Properties.
Lead the development of branding for new, and rebranding for existing, office, retail and industrial properties in our managed portfolio.
Establish strong industry relationships and participate in industry functions to further promote the BGO brand.
Collaborate with BGO Living Marketing team to ensure BGO’s residential platform is supported by the overall BGO Properties Brand and Initiatives
Work with the Leasing team and source new innovative ways to marketing office, industrial and retail space and maximizing BGO's reach to the brokerage community and potential new tenants.
Collaborate with BGO’s global corporate communications team on major campaigns including company-wide initiatives related to philanthropy, public affairs and employee engagement
Develop, implement and maintain digital marketing strategies and programs which may include blogging and storytelling, the build out of new social media channels for BGO Properties while providing national oversight for our commercial properties’ social and digital channels, website, content curation campaigns, and online community management.
Support the property Specialty Leasing Program with a focus on national and regional sponsorships and explore opportunities for unique tenancies and start-ups to supplement the Retail teams’ overall permanent leasing asset strategies and merchandising. Review and consider alternative opportunities to outsource specialty leasing.
Embrace and proactively support BGO’s culture of environmental and social responsibility including all aspect of sustainability.
Lead and promote a consistent, robust research effort into each market and report on trends. Lead the gathering and analysis of data from campaigns and advertising efforts and develop reporting metrics.
Develop internal communications channels to effectively bring property management and leasing teams into the fold on all national marketing campaigns and initiatives. Produce quarterly briefings with BGO Properties leadership team on marketing plans.
Responsible for the implementation, onboarding and maintenance of the Commercial Edge leasing platform. Find ways to enhance our presence and outreach for available leasing opportunities with the real estate community.
Produce annual marketing plans with established goals and objectives and manage all associated budgets.
Guide and foster the exchange of ideas and activities to promote the implementation of creative strategies within the marketing group. Stay abreast of new trends and developments in customer service and innovation.

Requirements

excel

web development

graphic design

degree

10+ years

digital strategy

Ability for out-of-town travel
Advanced understanding of marketing and customer experience concepts as they relate to the property management industry; ability to interpret, organize and analyze data (including financial data).
A strong and demonstrable understanding of digital and social media strategy, and experience with developing or overseeing the production of web-based content
Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes
Aptitude with Word, Excel, PowerPoint, web development, social media applications and listening tools, and graphic/publisher programs
Minimum 10 years of marketing experience preferably in a commercial real estate environment.
University degree or diploma in related area (marketing, public relations, advertising or business administration).
Must have a valid driver’s license at all times during employment.
Excellent oral and written communication and presentation skills; ability to develop and sustain productive and cooperative working relationships at all levels; ability to exercise confidentiality; committed to building relationships with industry peers and trade associations
Some working knowledge of graphic design software and basic/intermediate level graphic design capability.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$86B Assets

Global Asset Management

Manages approximately $86 billion in assets across multiple real estate sectors worldwide.

25M sq ft

Industrial Space Managed

Oversees over 25 million square feet of Canadian industrial space.

11,500+ Units

Residential Management

Manages over 11,500 residential units rooted in a century-old legacy.

Blends Canadian and American real estate legacies into a united powerhouse.
Operates a global lending platform offering real estate debt solutions alongside investment and property-management services.
Develops focused investment vehicles tailored to regional markets.
Maintains deep local expertise with offices in 13 countries, enabling nuanced market entry and execution in primary and secondary real estate markets.
Launched specialized units like BGO Cold Chain to unlock niche markets, such as modern cold-storage infrastructure for food-supply resilience.
Part of Sun Life’s alternative asset arm, it leverages SLC Management’s platform to scale co-investment and strategic-capital partnerships.

Culture + Values

Environment + Sustainability

234,061 sq ft

Net-Zero Industrial Building

Delivered Ontario’s first all-electric, net-zero speculative industrial building with 500 kW rooftop solar and all-electric HVAC, cutting CO₂ emissions by ~2,151 tons over 10 years while reducing operating costs by 59%.

2023 Five-Star Rating

GRESB Assessment

Two investment strategies received five-star ratings in the 2023 GRESB assessment, with all strategies scoring 100% on social and governance indicators.

72% Reduction

Scope 1 & 2 GHG Intensity

Interim target for a 72% reduction in greenhouse gas intensity for Scope 1 & 2 emissions by 2030.

2,151 tons CO₂

CO₂ Emissions Reduction

Achieved a reduction of ~2,151 tons of CO₂ over 10 years through energy-efficient design and renewable energy integration.

Committed to achieving Net Zero greenhouse gas emissions by 2050 (or sooner) across all assets under management through the Net-Zero Asset Managers initiative.
Established proprietary Global Net Zero Framework to set interim targets, drive deep retrofits, lower-carbon development, renewable energy, prop-tech, and offsets.
Corporate operations carbon neutral since 2014 via renewable energy credits and quality carbon offsets, extended globally toward 2050 goal.
Climate strategy based on three pillars: energy efficiency and electrification; renewable energy; and carbon offsets limited to ≤10% of emissions.
Achieved a 20% reduction in Scope 3 emissions since 2019.

Inclusion & Diversity

2030 Target

Gender Parity Commitment

The company has joined the Paradigm for Parity coalition and is committed to achieving gender parity in corporate leadership by 2030.

≥30% Target

Women in Leadership

The company has set a near-term target to achieve at least 30% women in all leadership groups.

4/5 Leadership

Diverse Executive Team

Four out of five most senior executives at the company are women or people of color.

4.1/5 Rating

D&I Recognition

The company has a Glassdoor D&I rating of 4.1/5, based on reviews from approximately 83 employees.

Joined CREW Network CRE Pledge, committing to conduct pay equity study, sponsor women and underrepresented groups, increase diversity through intentional recruiting, and implement accountability strategies.

Articles

BGO Careers

Our Projects

About Us

Role

Description

digital marketing

platform management

data reporting

brand development

presentation design

market research

Assist in planning and production of presentations for client-facing materials, industry events and conferences.
Lead a team to guide and directly implement branding and marketing initiatives for all Office, Industrial and Retail properties under the management of BGO Properties.
Lead the development of branding for new, and rebranding for existing, office, retail and industrial properties in our managed portfolio.
Establish strong industry relationships and participate in industry functions to further promote the BGO brand.
Collaborate with BGO Living Marketing team to ensure BGO’s residential platform is supported by the overall BGO Properties Brand and Initiatives
Work with the Leasing team and source new innovative ways to marketing office, industrial and retail space and maximizing BGO's reach to the brokerage community and potential new tenants.
Collaborate with BGO’s global corporate communications team on major campaigns including company-wide initiatives related to philanthropy, public affairs and employee engagement
Develop, implement and maintain digital marketing strategies and programs which may include blogging and storytelling, the build out of new social media channels for BGO Properties while providing national oversight for our commercial properties’ social and digital channels, website, content curation campaigns, and online community management.
Support the property Specialty Leasing Program with a focus on national and regional sponsorships and explore opportunities for unique tenancies and start-ups to supplement the Retail teams’ overall permanent leasing asset strategies and merchandising. Review and consider alternative opportunities to outsource specialty leasing.
Embrace and proactively support BGO’s culture of environmental and social responsibility including all aspect of sustainability.
Lead and promote a consistent, robust research effort into each market and report on trends. Lead the gathering and analysis of data from campaigns and advertising efforts and develop reporting metrics.
Develop internal communications channels to effectively bring property management and leasing teams into the fold on all national marketing campaigns and initiatives. Produce quarterly briefings with BGO Properties leadership team on marketing plans.
Responsible for the implementation, onboarding and maintenance of the Commercial Edge leasing platform. Find ways to enhance our presence and outreach for available leasing opportunities with the real estate community.
Produce annual marketing plans with established goals and objectives and manage all associated budgets.
Guide and foster the exchange of ideas and activities to promote the implementation of creative strategies within the marketing group. Stay abreast of new trends and developments in customer service and innovation.

Requirements

excel

web development

graphic design

degree

10+ years

digital strategy

Ability for out-of-town travel
Advanced understanding of marketing and customer experience concepts as they relate to the property management industry; ability to interpret, organize and analyze data (including financial data).
A strong and demonstrable understanding of digital and social media strategy, and experience with developing or overseeing the production of web-based content
Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes
Aptitude with Word, Excel, PowerPoint, web development, social media applications and listening tools, and graphic/publisher programs
Minimum 10 years of marketing experience preferably in a commercial real estate environment.
University degree or diploma in related area (marketing, public relations, advertising or business administration).
Must have a valid driver’s license at all times during employment.
Excellent oral and written communication and presentation skills; ability to develop and sustain productive and cooperative working relationships at all levels; ability to exercise confidentiality; committed to building relationships with industry peers and trade associations
Some working knowledge of graphic design software and basic/intermediate level graphic design capability.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$86B Assets

Global Asset Management

Manages approximately $86 billion in assets across multiple real estate sectors worldwide.

25M sq ft

Industrial Space Managed

Oversees over 25 million square feet of Canadian industrial space.

11,500+ Units

Residential Management

Manages over 11,500 residential units rooted in a century-old legacy.

Blends Canadian and American real estate legacies into a united powerhouse.
Operates a global lending platform offering real estate debt solutions alongside investment and property-management services.
Develops focused investment vehicles tailored to regional markets.
Maintains deep local expertise with offices in 13 countries, enabling nuanced market entry and execution in primary and secondary real estate markets.
Launched specialized units like BGO Cold Chain to unlock niche markets, such as modern cold-storage infrastructure for food-supply resilience.
Part of Sun Life’s alternative asset arm, it leverages SLC Management’s platform to scale co-investment and strategic-capital partnerships.

Culture + Values

Environment + Sustainability

234,061 sq ft

Net-Zero Industrial Building

Delivered Ontario’s first all-electric, net-zero speculative industrial building with 500 kW rooftop solar and all-electric HVAC, cutting CO₂ emissions by ~2,151 tons over 10 years while reducing operating costs by 59%.

2023 Five-Star Rating

GRESB Assessment

Two investment strategies received five-star ratings in the 2023 GRESB assessment, with all strategies scoring 100% on social and governance indicators.

72% Reduction

Scope 1 & 2 GHG Intensity

Interim target for a 72% reduction in greenhouse gas intensity for Scope 1 & 2 emissions by 2030.

2,151 tons CO₂

CO₂ Emissions Reduction

Achieved a reduction of ~2,151 tons of CO₂ over 10 years through energy-efficient design and renewable energy integration.

Committed to achieving Net Zero greenhouse gas emissions by 2050 (or sooner) across all assets under management through the Net-Zero Asset Managers initiative.
Established proprietary Global Net Zero Framework to set interim targets, drive deep retrofits, lower-carbon development, renewable energy, prop-tech, and offsets.
Corporate operations carbon neutral since 2014 via renewable energy credits and quality carbon offsets, extended globally toward 2050 goal.
Climate strategy based on three pillars: energy efficiency and electrification; renewable energy; and carbon offsets limited to ≤10% of emissions.
Achieved a 20% reduction in Scope 3 emissions since 2019.

Inclusion & Diversity

2030 Target

Gender Parity Commitment

The company has joined the Paradigm for Parity coalition and is committed to achieving gender parity in corporate leadership by 2030.

≥30% Target

Women in Leadership

The company has set a near-term target to achieve at least 30% women in all leadership groups.

4/5 Leadership

Diverse Executive Team

Four out of five most senior executives at the company are women or people of color.

4.1/5 Rating

D&I Recognition

The company has a Glassdoor D&I rating of 4.1/5, based on reviews from approximately 83 employees.

Joined CREW Network CRE Pledge, committing to conduct pay equity study, sponsor women and underrepresented groups, increase diversity through intentional recruiting, and implement accountability strategies.

Articles

BGO Careers

Our Projects

About Us