Identify opportunities for innovation and continuous improvement across marketing channels and customer engagement touchpoints.
Carry out regular reviews of sites to check: signage presentation, showhome and marketing suite presentation including cleaning, displays, literature.
Assist in developing marketing strategies that support the sales objectives for each development.
Writing detailed creative briefs for Berkeley Homes’ agencies for development launches, brochures, showhomes etc.
Ensure all marketing activities adhere to the corporate protocols, and Group Marketing is involved as appropriate.
Monitor campaign performance and suggest optimisations based on analytics and customer insights.
Ensure brochure artwork and other projects are signed off internally by appropriate departments within required timeframe to meet deadlines.
Liaison and regular meetings with external suppliers e.g.: Creative agencies, Printers, Modelmakers, Interior designers, Illustrators / CGI suppliers, Signage companies, Cleaners, Media Buyers, Photographers, Agents, Marketing Suite & Showhome subcontractors – electricians, carpenters, flooring suppliers etc.
Coordinate digital content and asset creation for website, social media, and email campaigns.
Produce appropriate timelines for projects as required – brochures, site launches, showhomes. Keep a quarterly launch schedule with all promotional activity on it up to date and circulated to all relevant parties.
Manage a cleaning schedule to ensure cleaning is carried out across marketing suites and showhomes to an agreed price and standard, and the invoices match the schedule of works.
Manage Agents’ (UK and international) advertising for Berkeley Homes, ensure corporate protocols are followed, and all information is accurate.
Manage PR as appropriate either with our appointed PR agency.
Manage the setting up of marketing suites and showhomes from concept to completion including all necessary promotional work (launch, advertising, site promotion) with internal and external suppliers.
Producing and managing accurate individual site marketing budgets.
Manage the updating of property portals including Rightmove and On The Market.
Oversee and support the Marketing Executives in the management of projects, ensuring effective execution of campaigns and workflow efficiency.
Co-ordinate launch dates for brochures, sites, showhomes and ensure these are communicated to all staff in the region.
Manage the local advertising schedule, updating as required and allocating spend across sites as appropriate. Brief creative agency for upcoming adverts, liaise with the sales team to include appropriate incentives and sign off in time for copy deadlines.
Liaison with internal suppliers including Directors of Oxford & Chiltern and other regions, Build Managers, Site Managers, Accounts team, Architects, Planners, Quantity Surveyors, Customer Relations, Customer Services, Buying, Berkeley Homes photographer.
Manage the flow of marketing information for the Sales & Marketing Director and prepare information for management meetings and board meetings as required.
Manage allocation and spend of budgets, work with the financial team on a monthly basis to forecast future expenditure, raise PO’s, negotiate costs with suppliers to fit budget cross quoting as appropriate, track PO’s against budget.
Requirements
english
driving licence
marketing experience
agency management
project management
cim qualified
Excellent written English and good level of numeracy essential.
Full, clean, driving licence.
Proven marketing experience in a similar environment either client or agency side.
Experience in managing marketing agencies / external suppliers.
Ability to manage multiple deadlines and deliver projects on time and on budget essential.
CIM qualified – Advanced Certificate in Marketing or Diploma in Marketing.
Proactive and highly organised.
Benefits
25 days annual leave, increasing with service to 33 days.
Health and wellbeing benefits including Private Medical Insurance.
Private pension plan.
Lifestyle benefits including access to an online discount platform.
Group life assurance.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
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Security clearance
Information not given or found
Company
Overview
45 Years
Year Founded
Established as a leading property developer in the UK, shaping the landscape through innovative and sustainable developments.
Creating iconic developments across London and the South of England.
Specializes in large-scale regeneration projects blending luxury housing with retail, leisure, and community spaces.
Committed to design excellence, behind landmark residential projects that transform key areas in the UK.
Developments include sustainable features enhancing resident and environmental quality of life.
Flagship projects cater to diverse markets, from first-time buyers to luxury homeowners.
Integrates green spaces and recreational areas, ensuring every development is part of a wider community vision.
Transforms underutilized land into thriving neighborhoods that offer long-term value.
Culture + Values
Have Integrity – build trust by being open, clear and credible
Be Passionate – take pride in what we do and the impact we make
Think Creatively – find individual solutions for every site and situation
Respect People – work together, empower people and value their contribution
Excellence Through Detail – deliver the best through attention to detail in everything we do
Environment + Sustainability
76% Emissions Cut
GHG Reduction Achieved
The company has reduced its scope 1 & 2 GHG emissions by 76% as of 2023, surpassing interim targets.
100% SuDS Inclusion
Sustainable Drainage Systems
All developments incorporate sustainable drainage systems to manage water effectively and reduce runoff.
10% Biodiversity Gain
Habitat Enhancement
Every development site contributes to a minimum 10% biodiversity net gain, enhancing local ecosystems.
98% Sustainable Timber
Certified Wood Products
Over 98% of timber and wood products used are sustainably certified, promoting responsible forestry practices.
Net-zero carbon target across scopes 1, 2 & 3 by 2045
Science-Based Targets approved in Dec 2020: reduce absolute scope 1 & 2 GHG emissions 50% by FY2030 (from FY2019 base); reduce scope 3 emissions 40% per sq ft by 2030
Committed to minimum EPC ‘B’ rating for all new homes (excluding refurbishments)
Completed 48 embodied carbon assessments to date; requirement in place for assessments on all new completions from 2025/26
96% of total (non-hazardous) waste reused or recycled
Zero environmental prosecutions in 2023/24
Water use down 10% vs prior year
Inclusion & Diversity
260+
Mental Health First Aiders
Building Mental Health Charter signed with comprehensive support services including employee assistance, virtual GP, and wellbeing sessions in place.
Workforce EDI approach: voluntary staff survey used to set actions and targets to build representative workforce
Network of Fairness, Inclusion & Respect (FIR) ambassadors across roles and levels
EDI training implemented for all employees; People Committee acts as champion
Participation in London Pride Parade and International Women’s Day events to promote allyship and networking