Digital Marketing Manager

Description

The Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role requires expertise in performance marketing, SEO, content marketing, social media, and analytics to maximize online visibility and business growth.

• Generate performance reports and insights to optimize campaigns and inform future strategies.
• Oversee and grow the company’s social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) with engaging content and campaigns.
• Oversee and optimize paid digital campaigns (Google, Meta, LinkedIn, YouTube, Programmatic Ads, etc.) to ensure high ROI.
• Optimize ad campaigns through A/B testing, audience segmentation, and bid management to maximize engagement and conversions.
• Implement marketing attribution models to measure the impact of each digital channel on conversions.
• Collaborate with web developers and content creators to optimize website performance, UI/UX, and landing pages for better user experience and conversions.
• Develop and implement a holistic digital marketing strategy across multiple channels, including Google Ads, Social Media, SEO, Website, Email, and Content Marketing.
• Work closely with creative and content teams to align messaging and brand positioning across all digital touchpoints.
• Implement remarketing and retargeting strategies to drive customer retention and repeat engagement.
• Monitor social media analytics and optimize strategies based on engagement metrics.
• Work with the CRM team to segment audiences, personalize communication, and improve email performance metrics.
• Plan and execute content marketing initiatives, including blogs, whitepapers, case studies, and videos, to establish thought leadership.
• Stay updated with the latest digital marketing trends, algorithms, and emerging platforms to drive innovation.
• Manage email marketing campaigns, newsletters, and automated workflows to nurture leads and drive engagement.
• Develop and execute an SEO strategy to improve organic rankings, drive website traffic, and enhance search visibility.
• Experiment with new ad formats, digital tools, and growth hacking techniques to improve campaign efficiency.
• Manage end-to-end performance marketing campaigns with a focus on lead generation, conversion rate optimization (CRO), and reducing customer acquisition cost (CAC).
• Track and analyze digital marketing KPIs (CTR, CPC, ROAS, Bounce Rate, Engagement, etc.) using tools like Google Analytics, Google Tag Manager, and CRM dashboards.

Requirements

4. Social Media & Content Marketing

3. SEO & Website Optimization

6. Data Analytics & Reporting

• Proficiency in Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Experience in website and landing page optimization for improved user experience and conversions.
• Excellent analytical, communication, and stakeholder management skills.
• Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic Buying.
• Proven ability to develop and execute integrated digital marketing strategies to drive business growth.
• 4-6 years of hands-on experience in Digital Marketing & Performance Marketing across Google Ads, Social Media, SEO, and Email.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance