Social Media Marketing Specialist

Description

The Social Media Marketing Specialist will be the bridge between our corporate marketing department and our onsite leasing teams across the country, bringing creativity, consistency, and compliance to our social media presence.

• Track and analyze social performance metrics and share actionable insights with leadership.
• Establish and maintain brand standards for content, tone, imagery, and posting frequency.
• Lead response efforts for reviews, collaborating with community managers to understand issues and respond appropriately.
• Partner with onsite teams to educate and re-engage them on social media use, content ideas, and reputation management best practices.
• Support the creative team in rolling out new campaigns, visuals, and initiatives.
• Support lease-up communities by ensuring social media strategies are fresh, engaging, and aligned with Elmington’s brand standards.
• Frequently sit, stand and walk.
• Provide tips, templates, and creative ideas to improve community engagement and consistency across markets.
• Manage and monitor social media content for all Elmington communities via SOCi.
• Serve as the main liaison between corporate marketing and onsite teams, helping them capture authentic, high-quality photography and resident stories.

Requirements

We’re looking for someone who understands what it’s like to work onsite, loves connecting with teams, and is ready to elevate our online reputation. This is an opportunity to shape how our communities show up across social channels, coach onsite teams on best practices, and support active lease-ups through meaningful and engaging content.

• 1+ year of onsite leasing or property management experience (non-negotiable).
• Frequently required to use hands or fingers to handle or feel objects, tools or controls.
• Previous experience in a social media, marketing, or digital communications role.
• Regularly required to talk or hear.
• Temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary.
• 10% travel required at this time.
• Highly organized, collaborative, and comfortable working in a fast-paced, creative environment.
• Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus.
• Strong understanding of social media best practices (Instagram, Facebook, TikTok, etc.).
• Working knowledge of Fair Housing advertising guidelines and compliance in multifamily marketing.
• Occasionally required to climb or balance, stoop, kneel, crouch or crawl.
• Experience using SOCi or similar platforms preferred.
• Experience: Minimum of 3 years of experience in marketing & 1 year on site leasing.
• Excellent communication skills with a proactive, problem-solving mindset.
• Knowledge of the multifamily housing industry, particularly lease-ups and reputation management.
• Ability to build relationships across multiple communities and influence buy-in from onsite teams.
• Education: Bachelor's Degree in Marketing, Business Administration, Real Estate, or a related field preferred.
• Occasionally lift and/or move up to 25 pounds.
• A creative eye for photography, storytelling, and audience engagement.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance