Chief Specialist - Corporate Branding (Arabic Speakers)

Description

• Responsible for developing an understanding of the dynamics of the Roads and Transport industry and creating value-added initiatives that build awareness and usage of the integrated transport system.
• Maintain accurate, up-to-date information and availability trends through current networking.
• Identify & prioritize tactics to maximize RTA brand awareness & usage of various services.
• Participate in the development of feasibility study to enhance Return-On-Investment on sales projects.
• Participate in the development of marketing budget in order to enhance the provision of projects to support the department.
• Develop a research strategy, implement the research and analyse statistics, while recommending improvement areas for all facets of RTA Marketing and Corporate Communications
• Fulfil all reporting requirements to all relevant government agencies and abide by rules and regulations.
• Ensure achievement of targeted results in each key performance areas as outlined in the marketing plan.
• Adhere to processes, best practices and indicate ways to enhance new products and services.
• Coach and ensure proper implementation of MCC processes and procedures in addition to all MCC lists of services.
• Develop and maintain working relationships with RTA community organizations for enhancing service lines of Business.
• Ensure achievement of the quality objectives as set forth in the RTA and the department quality plan.
• Identify and develop new initiatives for the department, in line with RTA Strategic Priorities.
• Ensure proper implementation of the RTA Marketing Strategy.
• To develop new Marketing tactics and enhance /expand current tactics.
• Review and coordinate all logistics related to MCC marketing projects portfolio.
• Develop and analyze statistical data and reports to identify gaps & root cause of problems in on-going activities and propose recommendations for improvement
• Monitors assigned activities and/or projects components for the purpose of ensuring that allocations are accurate and expenses within budget limits
• Participate in the development of Marketing Strategic Plan for the RTA and its core businesses.
• Set goals, establish priorities, manage resources and develop concepts and approaches adhering to the requirements of projects.
• Analyze and guide on the research being conducted on the initiatives to be launched. Determine consumer centric, needs-based platforms to focus the new initiatives’ innovation efforts. Ensure understanding and alignment across RTA (MCC, Agencies).

Requirements

• Computer-literate performer with extensive software proficiency covering wide variety of applications.
• Minimum 11 years’ experience in a related field
• Innovative problem-solver who can generate workable solutions and resolve complaints.
• Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
• Exceptional listener and communicator who effectively conveys information verbally and in writing.
• Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
• Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
• Bachelor's degree in Marketing - Master's degree in Mass Communication/Marketing from an accredited university
• Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
• Resourceful team player who excels at building trusting relationships with customers and colleagues

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance