Provides premier senior living communities with exceptional care and services.
Develop and implement effective quarterly marketing and community relations/special events plan in conjunction with team members.
Develop and maintain effective working relationships with Caroline Place team members
Maintain solid knowledge of products and services offered by Caroline Place Retirement Residence.
Manage Relationships
Ensure retirement home shows well at all times and is tour ready.
Ensure all team members understand the sales process and their role with same.
Explain and demonstrate the stages of the selling process (relationship building, planning the sales call, identifying priorities, relating and reinforcing benefits, feedback loop, demonstrating capability)
Analyze statistics to determine forward strategy and keep the pipeline full.
Build a trusting relationship with all prospects, assisting them to identify and understand their true needs
Maintain awareness of all marketing strategies and tactics both internally and with competitors.
In collaboration with the team, develop and implement sales and marketing strategies
Follow-up on leads in a timely manner and bring a sense of urgency to the Sales process
Schedule daily dedicated time to work on Prospect Lead-Management
Identify and initiate contact with existing and potential clients
Work with prospects from initial inquiry through move in, ensuring that exceptional customer service is delivered at all stages.
Manage and Perform Sales and Marketing
Develop and nurture database, keeping succinct and accurate data within the CRM.
Effective and timely tracking of each prospect from initial inquiry to final outcome
Develop and maintain good relationships with existing and potential prospects, their family, friends and all referral sources
Attend trade shows, conferences to create awareness, promote our products and services, and understand customer needs and market trends
Provide alternatives and form creative solutions for all client inquiries
Effective verbal and written communications skills are required to communicate with individuals of varying levels of education and diverse backgrounds
Post-secondary education with experience in business administration or communications or equivalent sales experience. Excellent analytical, verbal and written communication skills in English are required. Strong communication and interpersonal skills are key to your success in this role. Organizational abilities and initiative are essential. Proficiency with office systems (phone, computer, fax, copiers, word, excel database management, CRM systems etc.). Must possess a valid Ontario driver’s license and have access to a vehicle to perform the duties of this position. Must be willing to work as a team in supporting the goals of the department and the home.
The Sales Manager is responsible for providing outstanding customer service in generating sales from individuals, referral groups and organizations. They must demonstrate exceptional understanding of seniors, product knowledge, report/lead base management, and current competitive intelligence. Ability to develop and maintain referral relationships and exceptional sales and marketing skills, are key position responsibilities. As a key representative of Caroline Place Retirement Residence, the Sales team is expected to empower the entire management team to support exceptional customer service, while fostering demonstration of company Mission, Vision and Values in all we do.
Must be flexible to work evenings, weekends in order to provide excellent service for our prospects.
If you are an enthusiastic team player who has a passion for working with older adults, we want to hear from you!
Selling Skills
Typically 40 hours week, with flexibility for events, tours and weekend coverage
Do you value the opportunity to grow and learn?
Lev Senior Living is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment and selection process. Please notify Lev Senior Living if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation Lev Senior Living will work with you to determine how to meet your needs.