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Customer Analytics & Insights Manager
Autodesk
Drive analytics and insights for AEX marketing, measuring impact and segmenting users
7d ago
$87,400 - $150,700
Expert & Leadership (13+ years)
Full Time
Portland, OR
Hybrid
Company Size
11,600 Employees
Service Specialisms
Design
Engineering
Construction
Architecture
Consulting
Product Development
Technology Solutions
Software Development
Sector Specialisms
Building Design
Construction
Automotive
Building Product Manufacturing
3D Animation
Architecture
Engineering
Construction Professionals
Role
What you would be doing
segmentation
testing design
data warehouse
reporting
data quality
data transformation
- Be an important partner for AEX teams in developing segmentation strategies to target AEX users and prospects
- You will collaborate with AEX Marketing teams to design testing strategies and metrics (KPI and secondary) to evaluate marketing effectiveness.
- Collaborate with Field Engagement, Marketing and Product teams to gather requirements for enhancing the Autodesk data warehouse for AEX marketing and analytics purposes.
- Provide ad hoc reports to AEX business partners.
- Interaction with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors will be necessary in some cases to facilitate data quality improvements
- Work closely with Autodesk employees outside your group and/or customers to reconcile data quality issues, when found
- Become a subject matter expert on marketing and product usage data and lead the data effort to build user behavior-based segmentation (i.e. likely to churn, highly engaged, likely to convert to commercial etc.)
- Partner with marketing to define campaign goals, design testing strategies, and develop measurement plans.
- Analyze marketing programs and field engagement tactics to determine their effectiveness in growing engagement, product adoption and retention to inform optimization and future strategies and decisions
- Work with Operations to ensure measurement capabilities are in place before campaign execution
- Query and transform data residing in large, unstructured databases for analysis purposes.
- Validate and analyze the accuracy of account, contact, license and product usage data maintained in various databases and identify limitations in existing measurement capabilities.
- Collaborate with Autodesk employees outside of the group and/or customers
- Proactively assess opportunities for potential improvements in analytics processes, data quality and data sources/tools
What you bring
sql
python
powerbi
master's
statistical
marketing analytics
- You are able to take analysis and communicate key findings or learnings in impactful way
- Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc)
- Sound business judgment; strategic and analytical capabilities
- Use your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand education user's lifecycle with Autodesk products
- Critical thinker who is not afraid to ask questions and challenge status quo
- Master's Degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
- Strong Advanced Analytic experience (predictive modeling, segmentation, MTA)
- Work experience in marketing analytics in a technology or a SaaS company
- Bachelor's degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
- Experience with data visualization tools such as PowerBI, Looker, Tableau, etc. and prior experience in dashboarding
- 2+ years of experience in marketing analytics for a consumer brand and/or a B2B brand
- Strong SQL skills and some programming or scripting skills (Python, Spark, etc.)
- Strong scripting experience
- Prior experience in email/digital Marketing analytics
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
Founded in 1982
Year of establishment
Marks the beginning of Autodesk's journey in pioneering design software solutions.
- Pioneered software for 2D and 3D design, revolutionizing industries.
- Known for products like AutoCAD, it reshaped architecture, engineering, and manufacturing workflows.
- Empowering creators in fields from construction to digital media, enabling more innovative designs.
- Develops tools used in iconic projects, from skyscrapers to blockbuster movies.
- Pushes the boundaries of design technology, leading the way in artificial intelligence and automation.
- Software is a cornerstone in diverse sectors, from industrial to infrastructure, energy, and entertainment.
- Cloud-based solutions streamline design processes and foster real-time collaboration across industries.
- A leader in 3D design software, with solutions powering projects in every corner of the globe.
- Committed to shaping the future of digital design, bringing complex visions to life.
- Innovation: We believe in the power of creativity to push boundaries and change the world.
- Collaboration: We work together to create solutions that make a difference.
- Customer Success: We are focused on delivering products and services that help our customers succeed.
- Sustainability: We are committed to making a positive impact on the planet and communities.
- Integrity: We act with honesty and uphold the highest ethical standards.
- Inclusion: We embrace diverse perspectives and strive for an environment where everyone belongs.
2023
Net-zero commitment
Aiming to achieve net-zero carbon status, a critical step in combating climate change.
35%
Carbon emissions reduction
Significant reduction in overall carbon footprint across all emission scopes since 2019.
- Designing products that help users make more sustainable decisions, including tools for low-carbon building design.
- Aims to advance climate resilience by providing tools to better predict and plan for climate risks.
- Promotes circular design principles and helps customers optimize material use and reduce waste.
30% Female Workforce
Gender Diversity
As of 2023, 30% of the global workforce identifies as female, highlighting progress in gender diversity across the organization.
25% Leadership Representation
Female Leadership
25% of leadership positions are held by women, indicating strides toward gender parity in executive roles.
2025 Diversity Goal
Leadership Commitment
A strategic initiative to boost representation of underrepresented groups in leadership positions by 2025.
12 Employee Groups
Employee Resource Networks
Twelve employee resource groups are supported, fostering inclusion and community for diverse populations including women, LGBTQ+, and veterans.
- Leadership Commitment: Has set a goal to increase representation of underrepresented groups in leadership by 2025.
- Inclusive Hiring: Implements inclusive recruitment practices and strives for diverse candidate slates for all roles.
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