Marketing Manager

Overview

Develop and implement marketing strategy for Cockburn Gateway Shopping Centre

Key Responsibilities

• data analysis
• budget management
• team coaching
• retailer engagement
• content strategy
• digital campaigns

Tasks

As a pivotal role, the Marketing Manager will develop and implement marketing strategies which are aligned with the brand positioning of the centre, whilst also driving performance through the effective delivery of sales and traffic driving campaigns and communications. -Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends. -Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement. -Supporting the Marketing General Manager in the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget ensuring prudent expense management and accurate month end forecasting. -Coaching, developing and leading the Marketing Executive to effectively execute the Strategic Marketing Plan and drive their professional growth. -Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy at the asset to deliver an optimal retailer onboarding. -Ensuring brand positioning and creative execution are in line with the strategic direction of Cockburn Gateway and influence the behaviour of the centre’s key customer segments. -Planning and managing the content strategy including the execution and evaluation of content performance, ensuring that content is in line with current insights from digital & social analysis (e.g. Google Analytics, Social listening tools FB & Instagram) in order to evolve centre digital and social strategies. -Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising. -Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.

Requirements

• tertiary qualified
• marketing manager
• retail experience
• project management
• digital
• communication

What You Bring

We shape leading experiences across office, retail, logistics and student accommodation. You are able to identify key priorities, manage multiple projects and deliver initiatives within budget and are able to build effective working relationships. You are a tertiary qualified, Marketing Manager, with prior experience in a similar role within the retail sector and a good understanding how to build a consumer facing brand. A creative thinker, you will have the ability to interpret consumer research to develop strategies, campaigns and actions and then critically assess, measure and report campaign results. You will also need exceptional communication skills, with the ability to lead and set direction and have sound digital and social capabilities to drive the content strategies across these channels and connect with offline experiences. -Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.

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Benefits

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes. -Accredited Family Inclusive Workplace™. -Be recognised by peers through nomination awards and take part in our generous Employee Referral Program. -Enjoy flexible working arrangements and generous leave options. -Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth. -Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.

About The Gpt Group

-Has actively acquired and managed iconic Australian assets like Sydney’s Australia Square, Melbourne Central and Highpoint. -Generates strong funds from operations—supporting steady distributions to investors. -Embarked on major developments like Rouse Hill Town Centre. -Delivers near‑full occupancy across core assets, reflecting its operational focus and market resilience. -Blends active ownership with funds management, launching vehicles such as the Wholesale Shopping Centre Fund. -Notable for strategic expansions and balance‑sheet discipline, maintaining A‑/A2 credit ratings and $1.1 billion liquidity.

Sector Specialisms