Leader, Brand Identity Creative Direction

Description

• Collaborate closely with regional design and marketing teams to ensure brand alignment across packaging, digital platforms, communications, and spatial design.
• Own and evolve brand identity across the LIXIL portfolio, ensuring consistency, relevance and differentiation.
• Lead and deliver creative direction for major branded environments and experiences — including international trade fairs, immersive showrooms, and consumer-facing activations.
• Develop brand strategy guidelines rooted in purpose, creativity, and commercial impact.
• Create compelling concepts and 3D visualizations that bring our brands to life through physical and digital touchpoints.

Requirements

• At least 5 years’ exposure to consumer-focused branding — ideally in sectors like consumer electronics, FMCG, or durable goods.
• Experience with generative AI tools (e.g. Midjourney, Crea, Vizicom).
• Deep understanding of brand foundations, storytelling, and consumer behaviour.
• Strategic thinker with a proactive, solution-driven mindset.
• Confident communicator and collaborator, able to influence and inspire across disciplines and cultures.
• Highly organised and detail-oriented, with the ability to manage multiple high-impact projects simultaneously.
• Minimum 10 years' experience as a Creative Director or equivalent, with a strong track record in spatial, retail, or experiential design.
• Aesthetic sensitivity and a refined design eye.
• Degree (or equivalent) in Industrial, Spatial, or Interior Design with outstanding academic achievement.
• Proven ability to translate insights into impactful design solutions and innovation strategies.
• Strong visualisation skills, including 3D rendering and CMF (colour, material, finish) expertise.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance