Marketing Coordinator at Empower Brands in Richmond, VA | Kablio
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Marketing Coordinator
Empower Brands
Empower Brands is a multi-brand franchisor specializing in growing and supporting franchise systems.
Supports marketing initiatives, franchisee communication, and brand consistency.
14 days ago ago
Intermediate (4-7 years), Experienced (8-12 years), Expert & Leadership (13+ years), Junior (1-3 years)
Full Time
Richmond, VA
Office Full-Time
Company Size
200 Employees
Service Specialisms
Franchise Development
Franchise Operations
Marketing
Sales
Consulting
Business Strategy
Branding
Sector Specialisms
Residential
Commercial
Irrigation
Water Resources
Outdoor Lighting
Cleaning Services
Role
Description
onboarding
vendor liaison
asset library
performance metrics
ticketing
training coordination
Assist with onboarding new franchisees by providing education marketing tools, systems, and brand guidelines.
Serve as liaison between franchisees and approved vendors, helping to facilitate quotes, orders, and performance
Work with brand teams to keep brand print and apparel stores up to date and with inventory on appropriate items
Help maintain brand consistency across all marketing materials.
Help schedule and coordinate marketing-related webinars, office hours, or training sessions for franchisees.
Gather and compile local campaign performance metrics to support reporting and analysis efforts.
Identify and escalate recurring issues or opportunities for training, FAQs, or additional resources.
Support Brand Managers in managing vendor timelines and deliverables.
Help ensure franchisees are following brand guidelines in print, digital, and social executions.
Coordinate the production of local marketing materials including brochures, flyers, ads, etc.
Maintain and organize the digital asset library, ensuring franchisees have access to current logos, photos, templates, and promotional materials.
Be the first point of contact for all local marketing questions
Manage marketing ticketing system to connect franchisees with the resources and necessary team members.
Requirements
communication
project management
marketing experience
bachelor's
franchise knowledge
multitasking
Excellent written and verbal communication skills.
Strong organizational and project management abilities.
2+ years of professional marketing experience preferred
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Have deep knowledge of the resources, guides, and partners available to franchisees
Ability to multitask and meet tight deadlines in a collaborative environment.
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
Focuses on acquiring, growing, and enhancing franchise brands with a proven model.
Works closely with entrepreneurs and franchisees to ensure operational efficiency and brand recognition.
Provides comprehensive support across marketing, operations, training, and technology.
Has a strong history of scaling businesses in the service and retail sectors.
Known for a hands-on, customized approach that meets the unique needs of each brand under its umbrella.
Focuses on strategic growth initiatives to maximize brand value and franchisee profitability.
Stands out for its ability to integrate acquired brands and optimize their potential.
Culture + Values
Entrepreneurial Spirit
Collaboration
Integrity
Passion
Excellence
Commitment to Service
Environment + Sustainability
2035 Target
Net Zero Carbon Emissions
Aiming to achieve net zero carbon emissions by the year 2035 as part of broader sustainability efforts.
Committed to environmental sustainability across all brands.
Reducing the carbon footprint of its operations.
Investing in energy-efficient technologies for franchise locations.
Promoting sustainable business practices within the franchising network.
Inclusion & Diversity
Empower Brands fosters an inclusive and diverse workplace environment.
Works toward building a culture of equality, with a focus on gender balance.
Commitment to providing equal opportunities across all positions and leadership roles.
Articles
Empower Brands Franchise Opportunities
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