Marketing Manager, Industrial (12 month contract)

Description

• Create and manage the design and implementation of effective marketing toolkits, brochures, swag, etc. for the Industrial team to utilize
• Track and advocate for new market trends specific to platforms, technologies, and marketing tools
• Manage the implementation of key industrial-specific marketing and communication initiatives including regional and national advertising campaigns, press releases, and other media opportunities
• Advocate for and facilitate the sharing of best marketing practices across all offices
• Develop annual and quarterly project-specific and industrial marketing budgets aligned with strategic goals, campaign objectives, and business forecasts. Prioritize spending based on expected ROI, while balancing short-term campaign execution with long-term brand-building initiatives.
• Work with the Marketing Director, Industrial to conduct an annual audit of existing communications strategies, messages, and tactics to ensure consistency with the Industrial division’s business objectives
• Manage Beedie’s social media channels: Facebook, Instagram, Twitter, LinkedIn, while working with a third-party social media consultant
• Provide mentorship to team members through team building and maintaining a culture of growth, development, loyalty, and engagement
• Continuously identify and act on new opportunities for audience growth and brand awareness, through the further development of external communications to enhance brand presence
• Manage the evolution and maintenance of the Industrial segment of Beedie’s Corporate website
• Oversee all project marketing execution through the sales cycle including the development of project marketing/sale strategies and budgeting, right through to project naming and brand design, collateral suite creation, and sales campaign activation
• Manage Beedie’s project listing teams to ensure all external-facing marketing campaigns and collateral are executed at an industry-leading standard
• Act as a Marketing team leader and inspire all members, through leading by example, to contribute fully to the achievement of objectives laid out in annual departmental and individual goals
• Manage the creation and distribution of email marketing campaigns through Beedie’s internal CRM and Email Marketing software
• Manage the execution of all Beedie Industrial events
• Advocate the importance of the Beedie brand, consistency of messaging, and quality marketing solutions
• Work closely with Marketing Director, Industrial to determine, activate, and achieve the annual Industrial Marketing Strategy & Communication plan in accordance with stated corporate and divisional objectives via the activation of an OGST framework (Objectives, Goals, Strategies, Tactics)
• Ensure Beedie’s visual guidelines and standards are adhered to, and all marketing collateral and activities are aligned to our brand position and standards

Requirements

• Strong understanding of product positioning and market strategy
• Post-secondary education in marketing, communications, public relations, or a related field
• Excellent communication skills including verbal, written, and graphic with strong grammar/proofreading ability
• Minimum of 5 years of experience in marketing
• Proven ability to thrive in a fast-paced, highly collaborative environment
• Highly creative with a strong passion for design
• Advanced computer skills, including proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office
• Strong work ethic, self-motivated, and proactive mindset
• Excellent attention to detail and organizational skills

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance