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Product Marketing Manager
Taco, Inc.
Lead go‑to‑market strategy & promotion for HVAC/plumbing products, driving launches & adoption.
8d ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Cranston, RI
Hybrid
Company Size
500 Employees
Service Specialisms
Construction services
Project Management
Consulting
Engineering
Architecture
Property Development
Design
Technical Services
Sector Specialisms
Residential
Commercial
Agriculture
Mining
Industrial
HVAC
Plumbing
Marine
Role
What you would be doing
market research
data analytics
product collateral
go-to-market
product training
trade shows
- Attend trade shows, industry events, and webinars, representing the company as a subject matter expert highlighting features and benefits of the products.
- Collaborate with product portfolio management and engineering to influence product roadmaps, ensuring alignment with customer requirements, regulatory compliance, and sustainability standards.
- Monitor product performance, customer adoption, and market feedback to optimize marketing strategies and drive continuous improvement.
- Development of clear, differentiated messaging and collateral that resonate with HVAC and plumbing customers, contractors, and distributors.
- Conduct market research on HVAC and plumbing industry trends, competitors, and customer needs to inform strategy and identify growth opportunities.
- Partner with sales teams and distributors to provide product training, sales enablement tools, reward programs, and competitive insights to increase market share.
- Create and maintain product collateral including technical datasheets, specification guides, case studies, training materials, and digital content.
- Plan and manage go-to-market strategies for new and existing product lines, ensuring alignment across marketing, sales, and product development.
- Develop product positioning and messaging that highlight the performance, energy efficiency, and sustainability benefits of HVAC and plumbing products and solutions.
- Fosters conditions that allow people and communities to reach their full potential
- Create, monitor and report out on data and analytics of product performance in the marketplace.
What you bring
asana
seo/sem
hvac
bachelor’s
product marketing
communication
- Experience with Asana project management software
- Travel up to 10–20% of the time for trade shows, product training, sales support and industry events (domestic and occasional international).
- Experience collaborating with cross-functional teams in a fast-paced environment.
- Excellent communication, presentation, and technical writing skills.
- Is mindful about family, health and well-being
- 9+ years of experience in product marketing, product management, or technical marketing within HVAC and plumbing or a related manufacturing industry.
- Bachelor’s degree in Marketing, Business, Engineering, or related field (MBA or HVAC and plumbing technical certification a plus).
- Proven success in developing go-to-market strategies and leading product launches.
- Background in B2B manufacturing environments with complex sales cycles.
- Hands-on experience creating marketing plans, battle bags, and sales enablement tools for technical products.
- Digital marketing expertise, including SEO/SEM, content marketing, and analytics.
- Strong understanding of HVAC and plumbing systems, applications, and industry regulations/standards.
- Prior success supporting global product launches and coordinating with international teams.
- Experience working with HVAC and plumbing distribution networks, contractors, engineers, and specifying professionals.
- Familiarity with sustainability, energy efficiency standards, and green building certifications (e.g., LEED, ENERGY STAR).
- Ability to translate technical features into customer-focused value propositions.
- Offers tuition reimbursement, career development, and on-site training programs in our learning center
- Increased adoption of newly launched products within 12–18 months.
- Growth in product sales and market share within target HVAC and plumbing segments.
- Provides competitive salaries and benefits
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
1920
Year Founded
The company was established in 1920, marking its journey as a century-old innovator in hydronic flow-control systems.
- It engineers pumps, valves, tanks, heat exchangers and electronic controls for efficient water-driven solutions.
- Originally focused on HVAC heating and cooling, it rebranded and diversified into plumbing, agriculture and industrial markets.
- With global operations spanning North America, Europe and Asia, Taco claims a strong presence across diverse sectors.
- Landmark projects include high‑efficiency ECM circulators (00e Series) and smart plumbing systems delivering instant hot water.
- Strategic acquisitions—like Italian pump maker Askoll—expanded its reach into European hydronics.
- Its Hydroflo division supplies robust pumps for irrigation, mining and agriculture, standing out in non‑comfort markets.
- A privately held, family‑owned manufacturer, it blends U.S. production with global scale and tailored engineering solutions.
- People First: We value every relationship. Within our team and among our customers.
- Do The Right Thing: Integrity is the foundation for everything we do. So we do what is right — even when no one is watching.
- Always Optimistic: We look at things with a positive eye and an open mind and always try to see the good in something first.
- Authentic: We celebrate all of the nuances that make us unique. For it's our differences that make us thrive and do better when together.
26% Improvement
Building Performance
Achieved a 26% improvement in baseline building performance at the LEED Gold certified Innovation Development Center.
35% Green Power
Green Power Purchase
Purchased 35% green power for both the Innovation Development Center and Distribution Facility.
75% Waste Diverted
Construction Waste
75% of construction waste was diverted from landfill at the Innovation Development Center.
0% Net-Zero
Net-Zero Target
Currently, no publicly stated net-zero target date is available.
- Committed to being good environmental stewards: 'obligated to respect the environment, to protect it, and help restore it in whatever way we can through the choices we make as a company.'
58% Female, 42% Male
Gender Diversity
The employee population reflects a balanced gender distribution with 58% female and 42% male representation.
50% White, 32.5% Hispanic/Latino, 9.2% Black/African-American, 4.9% Asian
Ethnic Diversity
The employee population reflects a diverse ethnic composition, including significant representation from multiple communities.
Turnover <1%
Employee Retention
The company maintains a low employee turnover rate, significantly below the industry average.
- Provides tuition reimbursement, career development, on-site training, and a global Manager Development Program in partnership with DDI/DiSC.
- Affirms equal opportunity in hiring regardless of race, gender, sexual orientation, gender identity and expression, age, disability or veteran status.
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