Sr. Manager, Brand Marketing

Description

• Oversee the MAP fund budget including monthly review of financials.
• Develop an annual marketing calendar with dates of national campaigns.
• Responsible for executing strategic brand initiatives as developed annually in brand planning.
• Direct and lead all brand activities from a strategic perspective – providing content topics and direction across all marketing department verticals.
• Provide effective group and one-on-one coaching to optimize local marketing programs, train franchisees on brand marketing systems, and support them in growing their businesses.
• Plan, execute and gather content for MAP council meetings and present results to the council at regular meetings as scheduled through the year.
• Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop and test relevant and new marketing ideas.
• Prepare the yearly MAP (Marketing, Advertising, Promotions) fund budget and present to the MAP Council.

Requirements

Are you looking for a place where you can bring your experience developing and supporting strategies for National Brand awareness and assist franchisees in their local markets?

• Minimum of 10 years of professional Marketing experience, including 4+ years supervisory experience.
• Possess excellent diplomatic skills.
• Budget management skills and proficiency.
• Ability to think critically and to interpret and apply processes across many different areas.
• Strong understanding of current online marketing advertising, strategy and best practice.
• Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required.
• Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
• Excellent mastery of Microsoft Word, Microsoft Excel and Microsoft Outlook required, with working knowledge or desire to learn Power Point.
• Bachelor's Degree in Marketing

Benefits

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

• Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
• Benefits: Check out our benefits offerings here: Neighborly Benefits
• Financial Benefits: Equity and bonus opportunities
• Competitive Pay: Commensurate with experience

Training + Development

Interview process

Visa Sponsorship

Security clearance