Digital & Content Specialist

We are recruiting for a Digital & Content Specialist to lead the day-to-day presence of our brands across social, email, and web platforms.

Reporting to the Head of Marketing, you’ll bring together visual, written, and multimedia content to drive engagement across digital channels, with a particular focus on steady, high-quality delivery that supports retail, consumer, and brand-building goals.

• Collaborate with the Head of Marketing to align content with wider brand strategy and campaign messaging
• Adapt design templates or create new layouts in Canva or Adobe tools that align with brand guidelines
• Maintain and organise shared digital asset libraries for internal and partner use
• Use analytics and user data to refine content direction and digital strategy
• Work alongside the Marketing Executive to deliver campaign content
• Create and update pages in Craft CMS (training can be provided)
• Collaborate with team on messaging, visual layout, and calls to action
• Stay up-to-date with platform updates, content trends, and emerging formats to ensure the brands remain relevant and innovative
• Contribute to integrated digital communications plans
• Capture and edit content from events, showrooms, and behind-the-scenes brand moments
• Build and manage email campaigns via Mailchimp
• Feed insights directly to the Head of Marketing and contribute to quarterly content reviews
• Plan, schedule, and publish consistent content across Instagram, LinkedIn, Facebook, Pinterest, and YouTube
• Work with the team to develop a steady supply of brand-aligned and consistent digital content, including imagery, graphics, audio, and video
• Segment audiences and align sends to campaign goals and product launches
• Liaise with colleagues, retailers, and external partners to source or create visual and audio materials
• Maintain a growing library of multimedia assets for internal and external use
• Assist in coordinating campaign timelines and rollouts across social, email, and web
• Support product launches, promotions, and retailer-led content needs
• Create and edit video, photography, and digital visuals for use across campaigns, social media, email, and web
• Track content engagement across platforms and report monthly on performance
• Work alongside the Head of Marketing and Marketing Executive to support integrated campaign delivery across brands
• Report on campaign performance and suggest areas for optimisation
• Work with internal teams and external developers on content updates and formatting needs, ensuring brand consistency
• Provide digital support internally and externally, including event content capture
• Identify equipment/software needs and recommend upgrades as needed to ensure quality

This is a hands-on, collaborative role - ideal for someone who enjoys bringing stories to life through visual and audio content, while keeping a close eye on content performance and brand alignment.

• Can demonstrate strong writing and content editing skills with a good feel for tone and audience
• 2+ years in a digital content or marketing role
• Proven photography, video, and audio content creation skills, including basic video editing
• Analytical mindset – able to interpret performance data and apply learnings
• Organised, proactive, and confident working across multiple priorities
• Experience with email marketing platforms (e.g. Mailchimp, including building campaigns, audience segmentation, and performance tracking
• Strong working knowledge of Canva and/or Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) with an ability to create polished, on-brand visuals
• Experience with social media content planning, creation, and publishing for business
• Familiarity with CMS platforms (Craft experience a bonus)

Salary: £30-£32k