Digital Marketing Specialist

Description

• Recommend optimizations based on data trends and business unit feedback
• Support campaign planning and execution across channels
• Collaborate with the PR agency on media amplification and content distribution
• Create, schedule, and publish branded content using Cloud Campaign
• Develop and launch targeted email campaigns, landing pages, and lead capture forms using HubSpot
• Manage the content calendar
• Create campaign visuals, email headers, and on-brand visuals for events and internal communication
• Ensure consistency with brand standards across all channels and materials
• Track performance metrics and adjust strategy based on engagement trends
• Provide creative and technical marketing support for key events and sponsorships
• Partner with business units and BD teams to support strategic pursuits and visibility efforts
• Report on MQLs, email engagement, form conversions, and campaign ROI
• Design graphics, infographics, one-pagers, PowerPoint templates, and digital ads
• Manage SEO-driven website updates and content uploads in coordination with vendors
• Maintain campaign and web performance dashboards in HubSpot and Google Analytics

Requirements

• Demonstrated success growing social media channels and increasing digital engagement
• Creative thinker with strong organizational skills and the ability to manage multiple projects and deadlines
• Excellent verbal and written communication skills, with a sharp eye for detail and design
• Strong portfolio showcasing digital content creation across formats (writing, visual, video)
• Bachelor’s degree in marketing, communications, journalism, or related field.
• Proficiency in platforms including HubSpot, WordPress, Adobe Creative Suite (InDesign, Photoshop, Premiere)
• Familiarity with GA4 and SEO tools
• 3-5 years of experience in digital or social media marketing, preferably in A/E/C or a professional services environment

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance