Marketing Technology Manager

Description

• Assist with the set-up and onboarding of technology pilots and initiative rollouts
• Compose and publish educational articles related to common issues observed by the Digital Marketing Manager team for regional and community team members to company communication platforms
• Assist with the set-up and onboarding of existing marketing systems and platforms for new communities to the Highmark portfolio as well as communities transitioning out of the portfolio
• Position is Monday through Friday, with occasional evening or weekend hours if necessary to complete pending assignments, company events, and conferences
• Diagnose and resolve unique, nonrecurring problems associated with application software and operating systems; determine the source of problems and classify their level, priority, and nature, looking for trends to address or solve.
• Assist regional marketing with community website updates including the installation of code, updating integrations, design formatting, etc.
• Oversee implementation of SEO strategy when delegated to other teams
• Manage, administer, and maintain website domains for Highmark's portfolio of assets, including purchases, transfers, renewals, etc.
• Oversee workflow in Google as it relates to acquisitions & dispositions
• Work alongside agency partners to maintain and enhance the performance of our corporate website (HighmarkRes.com) and community websites
• Effectively manage the communication of website domains between regional marketing teams, agency partners, and property owners.
• Identify and provide SEO best practices to teams that assist with SEO projects & keep them up to date as they evolve
• Focus on Highmark analytics for purposes of Business Intelligence, consistent reporting practices and other data-based influences upon Highmark business decisions.
• Support regional marketing team member employee onboarding processes with marketing-based training and continuing education
• Establish & maintain SEO strategy
• Utilize help desk ticket system if available or comparable process with purposes to document, track, assign, re-assign, and/or escalate issues to ensure timely resolutions for our regional and community team members
• Set-up and management of additional Google products (Tag Manager, Search Console, Data Studio, etc.) and reporting for our portfolio of communities
• Implement, support, and maintain transitions from Google Universal Analytics to GA4

Requirements

• Bachelor's Degree in Marketing, Computer Science, Business Administration, or related field preferred
• Solid knowledge of Google platform including Google Analytics, AdWords, and Business Profile
• Multifamily experience preferred
• Solid knowledge of SEO, keyword research, Google Tag Manager, Google Search Console, Google Data Studio, and Google Analytics
• Ability to work independently
• Property Management Systems required (Rent Café, Yardi CRM Queue, Yardi Voyager, Yieldstar, Knock Rentals, etc)
• Remain familiar with changes & trends related to SEO management
• Remain familiar with current and emerging technology resources
• Excellent verbal and written communication skills
• Demonstrate professional conduct, appearance, communication, positive change agent, ethical decision making, critical thinking, and problem-solving skills
• Excellent organization and time management skills
• Must have valid driver’s license
• Must have the ability to travel for industry and company events to different locations within the US
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Google Analytics and Google Suite
• Strong skills using Microsoft Suite, Monday.com (or applicable project management platform), Google Workspace

Benefits

• 10 paid holidays
• Help you achieve your goals by continuous professional development and regular career progression sessions
• Paid parental leave
• 30% associate rent discount
• Competitive pay for the market
• Medical, Dental & Vision benefits the 1 st of the month following 30 days of full-time employment
• 401(k) eligibility after 90 days, with 4% Highmark match
• Professional Certification & Tuition reimbursement
• Monthly bonus opportunities for all site associates
• Flexible Spending accounts
• Vacation, Sick and Personal Time off available to use after 90 days
• Company-provided life insurance, short term and long term disability coverage

Training + Development

Interview process

Visa Sponsorship

Security clearance