National Field Marketing Manager

Description

• Ensure standardized execution of events nationally to maximize ROI.
• Partner with marketing and REMs to develop signage and promotional tools that drive awareness and appointments.
• Assist REMs with EM hiring, onboarding, and performance when positions are vacant.
• Oversee training and development for REMs and EMs, including incentive programs and training materials.
• Create and update SOPs, playbooks, and scripts for event teams.
• Develop and implement cohesive corporate event marketing strategies aligned with regional/divisional goals.
• Manage event tracking, schedules, and performance reviews.
• Analyze training needs and deliver comprehensive programs on engagement, canvassing, and lead generation.
• Lead national weekly new hire playbook, production, and training calls.
• Handle department communications on a weekly, monthly, and quarterly basis.
• Build, coach, and develop high-performing event teams to achieve the highest ROI per event.
• Utilize various training formats (on-the-job, seminars, meetings, webinars).
• People-Focused Develop talent, build teams, and lead through collaboration.
• Manage the national marketing events calendar (annual, quarterly, monthly) and budget.
• Support national events, recruitment efforts, and training as needed (travel 30%).
• Analyze ROI and trends to recommend performance management actions, coaching, and playbook updates.

Requirements

• 10+ years’ experience in events, event marketing, and/or field marketing; home improvement industry experience preferred.
• Proven leadership experience in a training and supervisory role.
• Strong computer skills; proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Results-Oriented Drive execution and continuous improvement.
• Demonstrated ability to develop, coach, and motivate talent across multiple locations.
• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• Customer First Understand and shape customer needs, delivering distinctive value.
• Budget management experience.
• Strong project management, analytical, and strategic thinking skills.
• Excellent interpersonal, verbal, and written communication skills.
• Solid attendance and reliability record.
• Ability and willingness to travel when necessary (30%-50% nationwide).

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance