Senior Media Manager

Description

As Senior Media Manager at SHARE, the role involves strategy, execution, and optimization of all paid and owned media campaigns across the UAE, Egypt, and GCC markets. It covers the full customer funnel—from brand awareness and acquisition to retention—working closely with internal teams, creative agencies, and external partners. The goal is to drive measurable growth in SHARE’s user base and wallet share while strengthening its position as the Ultimate Shopping Companion in the region.

• Continuously identify new opportunities to leverage partner-owned assets (e.g., Carrefour cashiers, VOX pre-show screens, mall digital assets) as part of the full-funnel media mix.
• Collaborate with BU marketing teams (e.g., Malls, Carrefour, Majid Al Futtaim Entertainment and Fashion) to design and schedule cross-promotional content that drives app downloads, engagement, and SHAREPay or Credit Card adoption.
• Lead the strategy, governance, and performance optimization of SHARE’s owned media ecosystem; including website, in-mall digital screens, in-store POS, CRM channels, and social assets managed across SHARE and its partner brands (Shopping Malls).
• Develop a rigorous measurement framework for paid media (cost per acquisition, ROAS, customer acquisition cost, LTV impact, channel attribution, etc.).
• Design media plans to support always-on performance marketing, product launches (e.g., SHARE Credit Card, SHARE App, SHAREPay), and seasonal campaigns (e.g., Ramadan, back-to-school, sales periods).
• Own and evolve SHARE’s cross-channel paid media strategy for each market, aligned to business and marketing KPIs (acquisition, engagement, reactivation, app installs, SHAREPay usage, credit card applications, etc.).
• Own campaign briefing, execution oversight, and performance tracking, working closely with media agencies and internal teams.
• Manage day-to-day media agency relationships to ensure strong performance and strategic alignment.

Requirements

• Budget management experience with media spends across multi-million dollar portfolios
• Strong knowledge of regional media landscape: UAE, Egypt, and GCC.
• Arabic language proficiency is a plus.
• 8–10 years of experience in media and performance marketing, ideally in a fast-paced, multi-market environment (e.g., retail, tech, banking, apps, FMCG, agency).
• Proven success managing full-funnel paid media campaigns, across acquisition and retention.
• Deep hands-on knowledge of Meta Ads Manager, Google Ads, DV360, TikTok Ads, and Snapchat Ads.

Benefits

• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.

Training + Development

Interview process

Visa Sponsorship

Security clearance