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Trackunit

Field Marketing Manager

Company logo
Trackunit
Leading IoT‑powered operating platform that connects construction assets, people and processes to eliminate downtime.
Develop and execute regional marketing programs that fuel growth, accelerate deals, and deepen customer relationships with construction contractors and mid-market firms in North America.
16d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
London, Ontario, Canada
Hybrid
Company Size
469 Employees
Service Specialisms
Telematics
Fleet Management
Asset Tracking
Equipment Connectivity
Data Integration
IoT Device Deployment
Preventive Maintenance
Machine Health Analytics
Sector Specialisms
No specialisms available
Role
What you would be doing
event execution
demand generation
cross-functional collaboration
budget management
regional collaboration
field marketing

In this high-impact role, you’ll partner closely with the Director, Field Marketing (North America). Commercial and Customer Success leaders, as well as the General Manager for North America, to design and execute initiatives that position Trackunit as the trusted partner for construction contractors and mid-market firms.

Take the lead on marketing to mid-market accounts and contractors in North America, building programs that connect with field operators, project managers, and business leaders. You’ll design and execute integrated campaigns, events, and education-led initiatives that generate pipeline, expand adoption, and amplify Trackunit’s presence in the contractor ecosystem.

  • Champion regional events: Own execution of customer-facing events like industry trade shows, regional contractor roundtables, and hands-on product demos, ensuring best-in-class experiences.
  • Virtual meet and greet. Meet with the hiring manager
  • Fuel pipeline & revenue: Build and activate demand-generation programs across digital, in-person, and partner-led activities to create opportunities and accelerate existing deals.
  • Collaborate cross-functionally: Work closely with Sales and Customer Success teams serving contractors and mid-market accounts, ensuring marketing drives measurable business outcomes.
  • Regional collaboration: Coordinate with global Marketing peers to align on priorities, share best practices, and deliver consistency across markets.
  • Budget ownership: Manage segment-level budgets to maximize ROI and ensure alignment with commercial goals.
  • Co-market with partners: Build joint initiatives with technology and channel partners that target contractors and mid-market firms.
  • Optimize & report: Take accountability for campaign performance, track KPIs and ROI, and refine programs based on insights.
  • Local account-based marketing: Lead targeted campaigns designed for contractors and mid-market firms, focusing on relevance and practical value.
  • Segment ownership: Serve as the dedicated marketing partner for North America’s Mid-Market and Contractor segments, translating commercial priorities into tailored programs.
What you bring
crm
hubspot
5+ years
pipeline impact
communication
abm
  • Strong background in events, digital campaigns, ABM, and community or partner marketing.
  • If needed, throughout the process we will obtain references from former employers and do background checks for level specific, if you have not provided these yourself.
  • Proficiency with CRM and marketing automation tools (Salesforce, HubSpot, or similar).
  • Exceptional organizational, project management, and communication skills.
  • Willing and able to travel across North America for contractor-focused events, conferences, and engagements.
  • 5+ years of B2B marketing experience, ideally within SaaS, IoT, or enterprise technology.
  • Experience leading field marketing or demand-generation programs with measurable pipeline impact.
  • Proven ability to collaborate with Sales and Customer Success teams to align marketing to business outcomes.
Benefits

With locations in the hearts of London, ON and Kitchener, ON we offer you a flexible setup with the possibility to work from one of our locations or remotely from anywhere in Ontario. No relocation assistance is offered for this position.

  • International environment with regular check-ins and social events across teams, departments and borders.
  • We take your personal and professional development goals seriously and we support them through training, coaching and mindfulness as well as with an open feedback culture to enable you to identify your strengths and opportunities. We do this by touching upon your impact on our triple focus: impacting yourself, impacting teams/relations and impacting the organisation/strategy.
  • Assignment-specific interview. We want you to get an insight into some of the concrete work tasks or projects related to the role. You will be given a case to prepare prior to the interview, and at the interview, you will present the case to relevant colleagues from across Trackunit, who you’ll also work closely with in the job.
  • Flexibility and hybrid working is not just a cliché to us or something we state in a job posting. We do offer you a flexible setup and believe that you best can structure how your routines look like. And once you have chosen how you work best, let us know what you need: we got you covered with the IT equipment you need for your work.
  • A place in an agile growth SaaS business, with possibilities to grow internally in the company. We are moving quickly, so fasten your seat belt and prepare to adjust. Back in 2020 we were 150 employees at Trackunit and we have just passed 450 employees.
Training + Development
Information not given or found
Interview process
  • virtual meet and greet with hiring manager
  • personality-based interview
  • assignment-specific interview
  • offer presentation and walk-through
Visa Sponsorship
Information not given or found
Security clearance
  • obtain references from former employers and do background checks for level specific, if not provided by the candidate
Company
Overview
1998
Year Founded
Established in 1998 as a hardware tracker pioneer, the company has evolved into a global leader in SaaS and IoT solutions.
100+ Countries
Global Reach
Empowers clients globally, serving customers across 100+ countries including OEMs, rental firms, contractors, and asset managers.
  • Employs a proprietary platform to collect and analyze real-time machine data, optimizing construction operations.
  • Provides comprehensive solutions such as fleet monitoring and site-level dashboards for proactive maintenance and uptime optimization.
  • Supported by strategic investments from notable firms, leveraging partnerships and AI integrations for accelerated growth.
  • Offers a variety of services including mixed-fleet tracking, digital access control, and theft prevention solutions.
  • Known for pioneering the world's largest Bluetooth network for construction and innovative job-site monitoring solutions.
Culture + Values
  • Innovation and continuous improvement
  • Customer focus
  • Simplicity in our solutions
  • Collaboration and teamwork
  • Ownership and accountability
  • Respect and inclusivity
Environment + Sustainability
Net Zero by 2030
Sustainability Goal
Aims to achieve operational carbon neutrality by the year 2030.
  • Focus on reducing carbon footprint across operations
  • Sustainable product design aimed at reducing environmental impact
  • Use of data-driven insights to optimize fleet performance and reduce fuel consumption
  • Commitment to reducing waste and enhancing recycling efforts
Inclusion & Diversity
  • Goals set to improve gender diversity in leadership roles.
  • Focus on attracting diverse talent for a more inclusive workforce.
  • Initiatives promoting equality and fairness in career development.
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