Performance Manager
Solarsquare Energy
ppc management
tracking setup
data analysis
a/b testing
budget management
team leadership
Work closely with the wider marketing team to optimize audience and communication strategies
Take responsibility for achieving city-level digital lead generation targets in line with the annual operating plan (AOP).
Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality.
Oversee and optimize PPC campaigns across platforms including Google (Search, Display, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), and Programmatic channels (DV360 or other DSPs).
Drive performance campaigns that align with brand goals, ensuring consistency in visual identity, messaging, and tone across platforms.
Continuously improve measurement accuracy across platforms to support business decisions.
Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions.
oManaging and optimizing paid campaigns (Google Ads, Facebook, YouTube, etc.).
Implement and troubleshoot Meta Pixel, Conversions API (CAPI), GA4, and GTM for robust tracking infrastructure.
Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights.
Build and lead a high-performing performance marketing team.
Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement.
Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness.
Mentor and guide team members to achieve peak performance.
Lead keyword research, ad copy creation, A/B testing, and campaign optimization.
Collaborate with the content and design teams to create compelling ad creatives and landing page
Implement and manage conversion tracking, pixel setup, and event tracking.
Continuously monitor competitor activities and emerging trends in performance marketing.
Drive funnel optimization from impressions to conversions, leveraging data-driven insights.
Establish and monitor KPIs and dashboards for tracking performance across all channels.
Collaborate across teams (content, design, pre-sales, field sales) to optimize messaging, landing pages, and campaign outcomes.
Identify new digital marketing tools and technologies to stay ahead of trends.
Monitor competitor activity and keep an eye out for trends
Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals.
Plan and execute programmatic display and video campaigns, including audience segmentation, bidding strategies, and real-time performance analysis.
google ads
meta
a/b testing
cro
6+ years
tier 1
Strong analytical skills to interpret data and translate it into actionable strategies.
Entrepreneurial mindset with a strong bias for execution and results. Location
oA/B testing and CRO techniques.
Proficient in scaling B2C marketing initiatives, with a proven track record of achieving results.
Proven ability to optimize campaigns for ROI and scale lead generation efforts.
oConversion tracking, pixel setup, and event tracking.
Highly skilled in leading teams that manage and optimize campaigns across Google Ads, Meta platforms (Facebook and Instagram), and online affiliates.
A strategic thinker with strong analytical capabilities and a hands-on approach.
Graduation from a Tier 1 college.
A natural leader with the ability to build, inspire, and manage high-performing teams.
Exceptional verbal and written communication skills.
6+ years of experience in performance marketing and digital brand awareness across top-tier consumer startups.
We’re seeking an experienced and results-driven Manager/Sr. Manager (Performance Marketing) to lead our top-of-the-funnel initiatives aimed at driving lead generation and digital brand awareness. This role will oversee all performance marketing campaigns, ensuring they deliver high ROI and align with business objectives.
Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates.
6+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space.
Benefits20k homes served
Homes served
Over 20,000 homes across more than 20 Indian cities, equipped with storm-resistant solar systems.
$40M Series B
Funding round
Secured a Series B raise of $40 million in December 2024, driving significant revenue growth.
- Offers end-to-end solar services for homeowners, including design, permits, financing, installation, and maintenance.
- Engineered WindPro Mountâ„¢ systems to withstand extreme weather conditions.
- Specializes in on-grid and off-grid rooftop solar solutions, integrating loan options and pre-engineered mounting systems.
- Key investors include Lightspeed, Lightrock, Elevation Capital, Lowercarbon, Rainmatter, and Gruhas Proptech.
- We are passionate about making solar energy accessible to all.
- Customer-centricity drives everything we do.
- We focus on operational excellence and innovation.
- We prioritize teamwork and collaboration.
- We value honesty, integrity, and transparency.
- We are committed to creating a workplace that fosters growth and development.
Net Zero by 2040
Carbon Neutrality Goal
Aiming to achieve carbon neutrality by 2040 through sustainable initiatives.
1M+ Tons CO2 Saved
Emissions Reduction Impact
Over 1 million tons of CO2 emissions reduced through solar installations.
- Provide affordable and sustainable solar energy solutions that reduce carbon footprints.
- Technology designed to minimize energy waste and maximize efficiency.
30% Women
Gender Diversity
A commitment to gender balance in the workforce through inclusive hiring practices.
- Focus on fostering an inclusive workplace.
- Actively recruit and support diverse talent across all levels of the organization.
