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Stratège CRM | CRM Strategist
Cirque Du Soleil Entertainment Group
Develop and implement email marketing strategies for the CRM team, helping build relationships between fans and Cirque du Soleil Entertainment Group brands, and executing communication plans for existing productions and initiatives.
19d ago
Experienced (8-12 years), Intermediate (4-7 years)
Full Time
Montreal, Quebec, Canada
Office Full-Time
Company Size
4,500 Employees
Service Specialisms
Entertainment Production
Live Performances
Circus Arts
Creative Direction
Stage Design
Costume Design
Lighting Design
Sound Engineering
Sector Specialisms
Entertainment
Arts
Theatre
Music
Multimedia Productions
Immersive Experiences
Special Events
Theme Parks
Role
What you would be doing
salesforce campaigns
roi evaluation
coordination
reporting & analytics
objectives understanding
crm strategy
- Coordinating with various Content teams and internal customers to ensure optimal quality support;
- Being creative in proposing solutions based on the analysis of available data, business opportunities and customer lifecycles to produce an optimal database segmentation plan that will drive sales and loyalty while ensuring our customers a digital experience that lives up to our high-qualityshows;
- Superviser l'exécution du plan de campagne de marketing relationnel (construire et déployer des campagnes d'e-mails dans l'outil Salesforce);
- Overseeing the execution of the relationship marketing campaign plan (build and deploy email campaigns in Salesforce);
- Proposer un plan de campagne de marketing relationnel adapté avec une évaluation du retour sur investissement attendu;
- Produire des rapports de résultats, mesurer la performance et le retour sur investissement de nos différentes campagnes, y compris les tests, ainsi que réaliser des post-mortems de campagnes
- Coordonner avec les différentes équipes de contenu et les clients internes pour assurer un support de qualité optimale;
- Assisting in the further development of the global CRM strategy;
- Comprendre les objectifs marketing, les indicateurs clés de la base de données, les calendriers des campagnes ainsi que les contraintes opérationnelles de l'équipe et des partenaires;
- Proposing an adapted relationship marketing campaign plan with an evaluation of the expected return on investment (ROI);
- Comprendre leurs enjeux commerciaux. Assurer une communication continue avec le reste de l'équipe CRM et Marketing pour comprendre la vision, les objectifs et les contraintes numériques des différents groupes;
- Communicating and acting as a CRM team representative for all Sales/Marketing teams (resident shows and other Cirque du Soleil Entertainment Group brands);
- Understanding their business needs and ensuring ongoing communication with the rest of the CRM and Marketing team to understand the vision, objectives and digital constraints of the various groups;
- Aider à la poursuite du développement de la stratégie CRM globale;
- Producing results reports, measuring the performance and ROI of our various campaigns, including tests, as well as carrying out campaign post-mortems
- Communiquer et agir à titre de représentant de l'équipe CRM pour toutes les équipes de vente/marketing (spectacles résidents et autres marques du Groupe Cirque du Soleil);
What you bring
communication
ppt
project management
digital marketing
crm/email marketing
analytical skills
- Stong written and oral communication in both English and French
- Possibilité de créer des résumés PPT détaillés qui illustrent le succès des campagnes par e-mail mensuelles, trimestrielles et annuelles;
- Une capacité à gérer plusieurs projets à la fois avec des horaires variables (gestion du stress)
- Connaissance approfondie du marketing numérique, des données clients et de l'image de marque;
- Une croissance professionnelle axée sur les projets de très grande qualité pour propulser ta carrière ainsi qu’un accompagnement personnalisé et adapté à tes ambitions professionnelles ;
- Solide expérience en gestion de la relation client (CRM) et en marketing par courriel (5+ ans);
- Compétences analytiques - une capacité à examiner les rapports de données et à utiliser les données pour concevoir un plan de communication optimisé;
- University degree in Marketing, Communications or a concentration in Business Intelligence (BI) strategies;
- Être créatif en proposant des solutions basées sur l'analyse des données disponibles, des opportunités commerciales et des cycles de vie des clients afin de produire un plan de segmentation de base de données optimal qui stimulera les ventes et la fidélisation tout en assurant à nos clients une expérience numérique à la hauteur de nos spectacles haute qualité;
- Ability to work and communicate with remote teams;
- Une solide communication orale et écrite en anglais et en français
- Analytical skills – ability to review data reports and use data to design an optimized communication plan;
- Understanding Marketing objectives, key database indicators, campaign schedules and operational constraints of team and partners;
- Un diplôme universitaire en marketing, communication ou une concentration en stratégies d'intelligence d'affaires (BI);
- Solid experience in customer relationship management (CRM) and email marketing (at least 5 years);
- Ability to manage several projects at the same time with variable schedules (stress management)
- Un mode de travail inclusif basé sur l’expérience d’équipe ;
- Ability to create detailed PPT summaries that illustrate the success of monthly, quarterly and annual e-mail campaigns;
- In-depth knowledge of digital marketing, customer data and branding;
- Une culture axée sur le développement de pratiques équitables et d’événements rassembleurs
- An inclusive work environment based on team experience;
- Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
- Access to an individual office on the days you come to the Montreal Studio, a stimulating environment that will allow you to put all your creativity to good use;
- Une capacité à travailler et à communiquer avec des équipes à distance ;
- L’accès à un bureau individuel les jours où tu te présentes au Studio de Montréal, un environnement stimulant qui te permettra de mettre à profit toute ta créativité ;
- Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
- Un programme d’assurances collectives, d’épargne retraite et autres avantages qu’il nous fera plaisir de te présenter ;
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Interview process
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Visa SponsorshipInformation not given or found
Security clearance- accommodations are provided for candidates who require it during the recruitment process.
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Company
Overview
Founded 1984
Year Established
The company was founded in 1984, marking the beginning of its innovative approach to live entertainment.
Over 450 cities
Cities Touring
Their performances have captivated audiences across numerous global destinations.
Six continents
Geographical Reach
Cirque du Soleil's productions have reached viewers on six different continents, showcasing its global presence.
- Known for pushing creative boundaries, Cirque du Soleil offers immersive experiences that blend artistry, technology, and live performance.
- Their performances typically combine stunning visual effects, complex choreography, and original music to create a mesmerizing atmosphere.
- The company operates several permanent and touring shows, including notable productions.
- Cirque du Soleil has diversified into various media, collaborating in television, film, and special events.
- In recent years, the company has expanded its portfolio, collaborating with major brands and artists.
- With its focus on creativity, Cirque du Soleil remains a symbol of innovation in live entertainment, constantly evolving to captivate new audiences.
- Creativity and Innovation: Embracing bold ideas to deliver unique and world-class entertainment.
- Passion: Pursuing excellence through passion, dedication, and collaboration.
- Authenticity: Staying true to our roots while constantly evolving.
- Commitment to Excellence: Delivering memorable experiences through extraordinary talent and creativity.
- Respect for the Individual: Honoring all individuals’ contributions and fostering a supportive environment.
Net-zero by 2050
Emissions Target
Aim to achieve net-zero greenhouse gas emissions by 2050.
90% Waste Diversion
Waste Reduction Goal
Committed to diverting 90% of generated waste from landfills.
- Committed to reducing environmental impact through sustainable practices in all areas of operation.
- Energy efficiency measures are implemented in their venues and productions.
- Use of sustainable materials in the construction of set designs and costumes.
50% New Hires
From Diverse Backgrounds
Half of all new hires come from underrepresented or diverse groups, reflecting a commitment to inclusivity.
- Create inclusive environment where all voices are valued and diversity is celebrated.
- Gender parity prioritized in leadership positions, with a strong focus on female empowerment in the workplace.
- Clear focus on creating equal opportunities across all levels of the organization.
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