Regional Marketing Manager - Europe (f/m/d)
Hitachi Energy Ireland Limited
Drive regional growth via strategic marketing, lead generation, and customer engagement.
15 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Glasgow, Scotland, United Kingdom
Hybrid
Company Size
38,000 Employees
Service Specialisms
Service & Consulting
Install & Commission
Train & Develop
Assess & Secure
Parts & Maintain
Upgrade, Repair & Extend
Service Agreements
Asset & Work Management
Sector Specialisms
Utility
Industry
Transport
Infrastructure
Energy
Renewable Energy
Grid Automation
Digital Systems & Services
Role
What you would be doing
campaign management
marketing automation
data analysis
dashboard management
kpi tracking
customer journey
- Support definition and implementation of regional strategy by:
- Work closely with the events team to align messaging, objectives and KPIs for strategic events (tradeshows, conferences, customer events) in the region, collaborating with cross-functional/cross-business teams
- Be the regional point of contact for global marketing campaigns and platforms (Eloqua, digital applications, etc.), working closely with digital communications.
- Be accountable for annually set KPIs to measure performance and link activities to pipeline
- Map and understand local customers’ decision journeys to develop promotional plans to improve customer engagement, lead generation and company positioning.
- Plan and develop strategic marketing programs to generate qualified leads and grow sales in line with regional growth strategies (Account-Based Marketing, marketing automation lead nurturing campaigns, , marketing content development (blogs, white papers, advertising, etc.), and other high-impact promotional programs. Deliver on regional marketing plan in conjunction with the global marketing team and regional sales leaders with a focus on business profitable growth
- Communicating findings and recommendations through clear and concise presentations, charts, and graphs
- Analyze the performance of marketing campaigns to support YOY improvement of spend, real-time campaign adjustment, and detailed insights on customer/prospect interest
- Be a strategic bridge between country sales organizations, communications and government relations, and marketing teams to align on strategic priorities and objectives
- Analyzing markets by leveraging company’s business intelligence platforms and other relevant sources to identify business opportunities, determine customer requirements, and inform growth segment strategies.
- Drive metrics-based reporting across the region to show marketing ROI for money spent
- Design and lead together with regional businesses regional customer journeys that ensure the right people are targeted, at the right time, with the right messages
- Localize global value propositions and segment marketing strategies for relevant market segments to meet regional customer needs
- Developing and maintaining databases and dashboards to track key market metrics and performance indicators
- Monitoring and analyzing competitors’ activities
- Working in coordination with regional sales operations, global marketing and sales and relevant functions to provide data-driven insights for strategic planning
What you bring
project management
eloqua
power bi
python
b.a./b.s.
5+ yrs
- Experience with the direct project management – end-to-end from planning to delivery – of marketing campaigns, and demand generation initiatives
- Experience in marketing metrics, ROIs and reporting
- Flexible with demonstrated experience in leading and managing change communications
- Strong project management, prioritization, and organizational skills with top-notch attention to detail and the ability to move projects forward independently in a fast-paced environment
- Strong relationship management skills with internal and external partners at all levels
- Excellent communication and presentation skills.
- Basic understanding of lead generation and marketing automation (preferably with Eloqua) and SFDC
- Willingness to travel on business assignments
- Strong analytical skills with the ability to interpret complex data and draw actionable insights.
- B.A./B.S. degree and a minimum of 5+ years’ experience in strategic marketing, product marketing, business development in a B2B environment (technical, industrial or energy/power segment preferred)
- Proficiency in data analysis tools and software (e.g., Excel, Power BI, Python).
- Ability to work collaboratively with cross-functional teams
- Fluent command of English, both written and spoken, other languages an advantage
- You will be stretched, encouraged, and supported to grow – we pride ourselves on providing strong learning and development opportunities
- Flexible working, including hybrid/remote working opportunities
- A competitive compensation and benefits package
- You will do enriching work, as part of a dynamic, passionate, and collaborative team which is committed to innovation and continuous improvement
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Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
96% Renewables Integration
Clean Energy Solutions
Ensures that more than 96% of their projects involve renewable energy integration, supporting the transition to cleaner power systems.
99% Uptime
Grid Reliability
Achieves 99% uptime in their energy grid solutions, ensuring consistent and reliable power distribution.
700+ Charging Stations
EV Infrastructure Expansion
Deploys over 700 electric vehicle charging stations globally, driving EV adoption and supporting sustainable transportation.
- Leads in energy management with pioneering technologies.
- Focuses on renewable energy to drive cleaner and efficient power systems.
- Provides solutions across energy generation, transmission, and distribution.
- Operates in sectors including wind, solar, utilities, and transportation infrastructure.
- Innovates in industrial automation with cutting-edge energy optimization systems.
- Involved in electrifying remote regions for improved energy access.
- Employs digital tools for data-driven grid improvements and performance enhancement.
- Harmony (Wa): embracing and respecting the unique qualities of our diverse employees, engaging in open discussions and uniting efforts once consensus is reached
- Sincerity (Makoto): acting with ownership, honesty and integrity; addressing matters sincerely and learning from failures
- Pioneering Spirit (Kaitakusha‑seishin): exploring uncharted territory with innovative approaches and taking on new challenges
- Open collaboration and customer focus: co-creating solutions through global teaming to deliver customer success and societal progress
- Culture of innovation: pushing boundaries, breaking records, evolving to meet today’s challenges with purpose-driven innovation
100% Fossil‑Free Electricity
CO₂ Reduction Achievement
100% fossil-free electricity in own operations reduces CO₂e by over 175,000 metric tons annually compared to 2019 levels.
80% Emissions Reduction
Scope 1+2 Emissions Target
Aim to reduce absolute Scope 1+2 emissions by 80% and Scope 3 emissions intensity by 55% by 2030.
Top 5% EcoVadis Rating
Sustainability Performance
Received EcoVadis gold rating in 2024, placing the company in the top 5% of over 130,000 assessed companies.
1,000Mt Avoided Emissions
Global Climate Contribution
Aim to contribute to avoiding 1,000 million metric tons of emissions through various sustainability initiatives.
- Net‑zero target by 2050 with Science Based Targets initiative (SBTi) validation (Feb 2024)
- Achieve carbon‑neutral own operations by 2030
- CDP climate score: A‑ in 2023
- Accelerate clean energy transition: focus on climate, circular economy (5R principles), biodiversity and ecosystems
- Increase renewable‑enabled GW and improve service lifecycle value creation index annually
45k+ Employees
Global Workforce
The company employs over 45,000 individuals from 150 different nationalities across 60+ countries, showcasing extensive global diversity.
25% Women Target
Workforce Representation
Aiming to have 25% of its employees and managers identify as women by the year 2025, reflecting a commitment to gender diversity.
500+ Colleagues
Leadership Development
Over 500 employees from 28 nationalities across 10 countries have engaged in a leadership development framework to foster inclusive growth.
~9-10 yrs Tenure
Employee Tenure
Employees maintain an average tenure of approximately 9 to 10 years, indicating a stable and experienced workforce.
- Endorsed a global DEI strategy focused on diversity, equity, and inclusion across operations.
- Incorporates leadership pillars ensuring DEI is integrated into hiring, growth, and development strategies.
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