Specialist, Lead Generation

Description

The Specialist, Demand Generation Representative (Marketing Operations Specialist – Lead Management) will act as the bridge between centrally‑led global marketing campaigns and the Business Development Representative (BDR) team. The role focuses on capturing, processing and routing inbound and outbound leads, ensuring high‑quality data moves efficiently through systems for sales qualification.

• Monitor and manage lead data capture and routing to ensure timely, high‑quality delivery to BDR and sales teams
• Track lead progression through marketing automation workflows and identify bottlenecks
• Audit lead data quality and completeness before passing to sales development
• Manage engagements across campaign channels to ensure timely processing, routing, follow‑ups, and progression
• Collaborate with marketing teams to align lead generation strategies and provide campaign performance feedback
• Work with sales and technical teams for smooth handover of engaged leads
• Monitor data integrations between marketing platforms (Eloqua, LinkedIn, Meta), CRM systems, and reporting tools
• Troubleshoot technical issues with campaign tracking, form submissions, and lead capture
• Ensure proper UTM parameter implementation and campaign attribution tracking
• Partner with digital, paid, and revenue operations teams to deepen understanding of martech processes
• Recommend form optimizations to improve data capture and lead qualification
• Generate and analyze engagement reports for centrally‑led campaigns across global markets
• Create dashboards and regular reporting on lead flow, volume, disruptions, and data discrepancies
• Identify data discrepancies and work with technical teams to resolve tracking issues
• Document lead management processes and standard operating procedures

Requirements

The position requires 6‑8 years of experience in marketing operations, inside sales or demand generation, preferably in the technology sector, along with strong communication, technical, analytical and organizational skills. A bachelor’s degree in marketing, business or a related field is required.

• Excellent verbal and written communication in English; local language proficiency a plus
• Strong interest and understanding of marketing technology platforms
• Experience with CRM and marketing automation tools such as Salesforce and Eloqua
• Data‑driven analytical skills to measure lead generation performance
• Self‑motivated, goal‑oriented, detail‑focused with strong time‑management and organizational abilities
• Ability to work collaboratively in a team environment
• Bachelor’s degree in marketing, business, or a related field
• 6‑8 years experience in marketing operations, inside sales, demand generation, or related B2B environment, preferably technology sector

Benefits

Based on‑site in Gurugram, the full‑time role works a 1 PM‑10 PM shift (40 hours per week). JLL offers AI‑enhanced recruitment, privacy protections, equal‑opportunity employment and reasonable accommodations for candidates with disabilities.

Training + Development

Interview process

Visa Sponsorship

Security clearance