Marketing Manager B2C

Description

• Campaign Development: Lead integrated marketing campaigns to drive awareness, engagement, and sales for each development.
• Agency management: Work with Cairn’s roster of marketing agencies to develop close working relationships that enhance the deliver of best in class work
• Showcourt Presentation: Oversee the design and delivery of showcourts and marketing suites, ensuring they reflect the brand and deliver an exceptional customer experience.
• Brand Strategy & Creation: Develop and execute brand identities for assigned developments, ensuring alignment with Cairn’s overarching brand vision.
• Performance & Budget Management: Manage budgets and measure campaign effectiveness to ensure optimal ROI.
• Placemaking: Collaborate with internal teams and external partners to create vibrant, community-focused environments that enhance the value of our developments.
• Stakeholder Collaboration: Work with internal teams and external agencies to deliver best-in-class marketing outputs.
• Strategic Input: Contribute to the broader marketing strategy, bringing insights and innovation to the team.

Requirements

We’re seeking an experienced and creative Marketing Manager to lead the marketing strategy & execution for a selection of our development brands. This is a hands-on role that spans brand creation, strategic planning, campaigning, placemaking, and showcourt presentation. You’ll be responsible for shaping how our developments are perceived and experienced, ensuring each brand resonates with its audience and reflects our values. This role reports directly to the Head of Marketing – B2C and works closely with cross-functional teams including Development, Sales, and Design.

• Strong expertise in stakeholder management, with a proven ability to navigate relationships with senior executives and industry partners.
• 8+ years’ experience in marketing, ideally within property, development, or lifestyle sectors
• Proficiency in budget management, ensuring efficient allocation of resources.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Experience in placemaking or experiential marketing is a plus
• A proactive and strategic thinker, capable of identifying opportunities to enhance Cairn’s brand positioning.
• Comfortable working in a fast-paced, collaborative environment
• Demonstrated ability to develop and implement marketing strategies that align with business objectives.

Benefits

At Cairn, we believe it is essential that our employees feel valued and appreciated. We therefore offer above industry average remuneration packages with a comprehensive benefits portfolio that’s ready to support you for whatever life brings.

• Free Cairn annual leave days
• Performance related bonus
• Approved Profit Sharing Scheme (APSS)
• Continuous Professional development (CPD) programme & funding
• Income protection
• Full health insurance with Irish Life health
• Paid maternity & paternity leave
• Life assurance
• Annual salary review
• Competitive salary
• Tax saver - travel and bike to work
• Employee Assistance Programme with VHI
• Pension scheme with matching contributions

Training + Development

Interview process

Visa Sponsorship

Security clearance