LinkedIn Ads Specialist
Worley
Plan, launch, and optimize LinkedIn ad campaigns, analyze results, and collaborate across teams.
NaNy ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
IND-MM-Navi Mumbai
Hybrid
Company Size
49,700 Employees
Service Specialisms
Data‑centric project delivery
Project delivery
Asset performance
Specialist and technology solutions
Worley Consulting
Engineering and Design Services
Strategic Planning and Financial Analysis Services
Strategic Investment Decision Support Services
Sector Specialisms
Industrial
Energy
Chemicals
Resources
Infrastructure
Water Resources
Utilities
Government
Role
What you would be doing
- Build and refine ICPbased audience lists through research, segmentation, and keyword targeting for social search optimization.
- Develop A/B and multivariate tests across creative, copy, and targeting to maximise ROI.
- Stay ahead of platform updates, trends, and tools to keep Worley’s paid social strategy competitive.
- Share learnings and best practices across global teams to improve overall performance.
- Manage TOFUtoBOFU campaigns, set up nurture cadences, and track from engagement to revenue.
- Work closely with content and design teams to produce compelling ad materials.
- Liaise with wider leadgen teams to ensure lead hygiene in Salesforce.
- Plan, launch and optimize advanced LinkedIn campaigns (Sponsored Content, InMail, Dynamic Ads, Text Ads, Conversation, Lead Gen, Retargeting), aligning with global brand and leadgen strategy.
- Report insights clearly and regularly and recommend datadriven optimisations.
- Identify opportunities to integrate LinkedIn efforts with SEO, content marketing, and email campaigns.
- Conduct keyword/audience research to build and refine ICP account lists for better performance.
- Analyze metrics (CTR, CPC, CPV, CPL, CPA, ROI) using LinkedIn Campaign Manager, Google Analytics, and Salesforce.
- Track audience engagement through to MQL, SQL, pipeline, and revenue attribution.
What you bringBenefits
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
1971-founded
Year Established
Company was founded in 1971 as an Australian engineering consultancy.
2002-listed
Public Listing Year
Listed on the ASX, expanding its global presence.
1B+ AUD
Annual Revenue
Generates over A$11.6 billion in annual revenue.
45 Countries
Global Presence
Operates across 45 countries worldwide.
- Expanding globally through steady growth and acquisition.
- Broadened reach in Canada, China, the U.S., and beyond.
- Merged with Parsons E&C in 2004.
- Delivers full-lifecycle services from concept to decommissioning.
- Partners on major global projects across energy, chemicals, resources, and power.
- Innovates in low-carbon energy and carbon capture.
- Large-scale direct air capture engineering in the U.S.
- Unified subsidiaries under single identity in 2023, reinforcing integrated engineering model.
- Safety: We prioritize the safety and well-being of our people and communities.
- Integrity: We act with honesty, transparency, and responsibility.
- Innovation: We foster a culture of creativity, curiosity, and continuous improvement.
- Collaboration: We work together with our clients, partners, and each other to achieve success.
- Sustainability: We create lasting value through responsible actions for the environment and society.
2050
Net-Zero Target
Commitment to achieving net-zero emissions by a specific year.
- Committed to reducing operational carbon footprint and aiding clients in transitioning to net-zero.
- Committed to the sustainable delivery of energy, chemicals, and resources projects.
- Integrating sustainability into core services with renewable energy and green technologies.
30% by 2025
Target Female Leadership
Aim to achieve 30% female representation in leadership roles by 2025.
23% in 2022
Female Leadership Global
Currently, 23% of global leadership positions are held by women.
- Values a diverse and inclusive workplace, with a focus on attracting, retaining, and developing diverse talent.
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