LinkedIn Ads Specialist at Worley in IND-MM-Navi Mumbai | Kablio

Role

Description

Build and refine ICPbased audience lists through research, segmentation, and keyword targeting for social search optimization.
Develop A/B and multivariate tests across creative, copy, and targeting to maximise ROI.
Stay ahead of platform updates, trends, and tools to keep Worley’s paid social strategy competitive.
Share learnings and best practices across global teams to improve overall performance.
Manage TOFUtoBOFU campaigns, set up nurture cadences, and track from engagement to revenue.
Work closely with content and design teams to produce compelling ad materials.
Liaise with wider leadgen teams to ensure lead hygiene in Salesforce.
Plan, launch and optimize advanced LinkedIn campaigns (Sponsored Content, InMail, Dynamic Ads, Text Ads, Conversation, Lead Gen, Retargeting), aligning with global brand and leadgen strategy.
Report insights clearly and regularly and recommend datadriven optimisations.
Identify opportunities to integrate LinkedIn efforts with SEO, content marketing, and email campaigns.
Conduct keyword/audience research to build and refine ICP account lists for better performance.
Analyze metrics (CTR, CPC, CPV, CPL, CPA, ROI) using LinkedIn Campaign Manager, Google Analytics, and Salesforce.
Track audience engagement through to MQL, SQL, pipeline, and revenue attribution.

Requirements

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1971-founded

Year Established

Company was founded in 1971 as an Australian engineering consultancy.

2002-listed

Public Listing Year

Listed on the ASX, expanding its global presence.

1B+ AUD

Annual Revenue

Generates over A$11.6 billion in annual revenue.

45 Countries

Global Presence

Operates across 45 countries worldwide.

Expanding globally through steady growth and acquisition.
Broadened reach in Canada, China, the U.S., and beyond.
Merged with Parsons E&C in 2004.
Delivers full-lifecycle services from concept to decommissioning.
Partners on major global projects across energy, chemicals, resources, and power.
Innovates in low-carbon energy and carbon capture.
Large-scale direct air capture engineering in the U.S.
Unified subsidiaries under single identity in 2023, reinforcing integrated engineering model.

Culture + Values

Safety: We prioritize the safety and well-being of our people and communities.
Integrity: We act with honesty, transparency, and responsibility.
Innovation: We foster a culture of creativity, curiosity, and continuous improvement.
Collaboration: We work together with our clients, partners, and each other to achieve success.
Sustainability: We create lasting value through responsible actions for the environment and society.

Environment + Sustainability

2050

Net-Zero Target

Commitment to achieving net-zero emissions by a specific year.

Committed to reducing operational carbon footprint and aiding clients in transitioning to net-zero.
Committed to the sustainable delivery of energy, chemicals, and resources projects.
Integrating sustainability into core services with renewable energy and green technologies.

Inclusion & Diversity

30% by 2025

Target Female Leadership

Aim to achieve 30% female representation in leadership roles by 2025.

23% in 2022

Female Leadership Global

Currently, 23% of global leadership positions are held by women.

Values a diverse and inclusive workplace, with a focus on attracting, retaining, and developing diverse talent.

Articles

Worley (company) – Wikipedia

Specialist and technology solutions – Worley

Our services and technology – Worley

Company

Overview

1971-founded

Year Established

Company was founded in 1971 as an Australian engineering consultancy.

2002-listed

Public Listing Year

Listed on the ASX, expanding its global presence.

1B+ AUD

Annual Revenue

Generates over A$11.6 billion in annual revenue.

45 Countries

Global Presence

Operates across 45 countries worldwide.

Expanding globally through steady growth and acquisition.
Broadened reach in Canada, China, the U.S., and beyond.
Merged with Parsons E&C in 2004.
Delivers full-lifecycle services from concept to decommissioning.
Partners on major global projects across energy, chemicals, resources, and power.
Innovates in low-carbon energy and carbon capture.
Large-scale direct air capture engineering in the U.S.
Unified subsidiaries under single identity in 2023, reinforcing integrated engineering model.

Culture + Values

Safety: We prioritize the safety and well-being of our people and communities.
Integrity: We act with honesty, transparency, and responsibility.
Innovation: We foster a culture of creativity, curiosity, and continuous improvement.
Collaboration: We work together with our clients, partners, and each other to achieve success.
Sustainability: We create lasting value through responsible actions for the environment and society.

Environment + Sustainability

2050

Net-Zero Target

Commitment to achieving net-zero emissions by a specific year.

Committed to reducing operational carbon footprint and aiding clients in transitioning to net-zero.
Committed to the sustainable delivery of energy, chemicals, and resources projects.
Integrating sustainability into core services with renewable energy and green technologies.

Inclusion & Diversity

30% by 2025

Target Female Leadership

Aim to achieve 30% female representation in leadership roles by 2025.

23% in 2022

Female Leadership Global

Currently, 23% of global leadership positions are held by women.

Values a diverse and inclusive workplace, with a focus on attracting, retaining, and developing diverse talent.

Articles

Worley (company) – Wikipedia

Specialist and technology solutions – Worley

Our services and technology – Worley