Product Marketing Specialist - Grid Automation

Description

In this role you will drive and implement marketing activities for assigned market segments in line with the agreed strategy. Each day you will conduct market analyses using available tools for existing and potential products, systems, and services. You will create end‑user acceptance and specification offerings tailored to target segments while ensuring high customer satisfaction. You will continuously monitor segment performance. The work model for the role is hybrid.

• Develop and implement product marketing strategy for the assigned segment, defining value propositions and positioning per the global strategy.
• Achieve product marketing targets and budgets by regularly overseeing progress and implementing improvement plans.
• Collect and analyze market and competitor intelligence for the Canadian market and trends.
• Track and present Canadian market research results to management, highlighting gaps and growth opportunities.
• Monitor market trends and recommend strategy adjustments to address changing competitive landscapes.
• Provide market information to support long‑ to mid‑term marketing decision‑making.

Requirements

• Possess technical and commercial experience with Grid Automation products in the Canadian market.
• Have at least 10 years of experience in a Grid Automation product management role.
• Demonstrate strong ability to craft and deploy market strategies.
• Show passion for electrical equipment protection and control.
• Hold Canadian market knowledge of relay manufacturers and their offerings.
• Hold a degree in Electrical Engineering.

Benefits

Why ABB? We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Training + Development

Interview process

Visa Sponsorship

Security clearance