Red Sea Global
Vertically integrated real estate developer delivering luxury regenerative tourism, infrastructure and transport along Saudi Arabia’s Red Sea.
5 days ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Saudi Arabia
Office Full-Time
Company Size
5,200 Employees
Service Specialisms
Sector Specialisms
Description
strategy development
agency management
digital campaigns
launch events
brand partnerships
budget management
The Residential Marketing Director is responsible for developing and leading the residential marketing strategy at RSG. The role focuses on creating luxury residential propositions and campaigns for all RSG Residential projects and assets, ensuring precision and creative excellence across every touchpoint.
In a leadership capacity, the director drives the creation and execution of local, GCC, and international marketing strategies to generate buyer interest, leads, and sales. They manage agency relationships, collaborate closely with corporate and destination marketing teams, and produce compelling luxury digital and offline materials for the sales team.
The position also oversees the production and approval of marketing collateral with operator brands, orchestrates launch events, exhibitions, and activations aimed at UHNW and HNW audiences, and shapes premium residential show‑suite experiences. Working with digital, media, PR, and social media agencies, the director optimizes RSG’s luxury residential presence across all platforms and executes paid campaigns to drive conversion.
The director establishes brand partnerships with luxury peers, defines KPIs to measure effectiveness, and informs future investment decisions. They also develop product, channel, and customer strategies for current and future residential assets while managing the residential marketing budget in partnership with senior leadership.
- Lead development and execution of local, GCC, and international residential marketing strategies to drive buyer interest, leads, and sales.
- Manage agency relationships, ensuring exceptional creative output and timely delivery.
- Align campaigns with corporate and destination marketing teams.
- Create luxury digital and offline marketing materials for the residential sales team.
- Collaborate with operator brands on collateral production and approval.
- Design and execute launch events, exhibitions, and activations targeting UHNW and HNW audiences.
- Develop premium residential show suite experiences.
- Optimize RSG’s luxury residential presence across all digital platforms and drive paid campaigns.
- Work with media, PR, and social media agencies to achieve focused reach and compelling content.
- Establish brand partnerships with luxury brands and develop affinity programs.
- Set and monitor department KPIs to guide investment decisions.
- Define product, channel, and customer strategies for current and future residential assets.
- Manage the residential marketing budget in conjunction with senior leadership.
- Provide leadership, support, and guidance to the marketing team to meet performance objectives.
Requirements
bachelor's
6+ years
luxury marketing
uhnw
project management
leadership
Candidates must hold a bachelor’s degree in marketing or business management and possess at least six years of luxury residential development marketing experience on an international scale. A deep understanding of UHNW/HNW real‑estate requirements and the KSA/GCC luxury residential market is essential, along with excellent English communication, strategic thinking, project management, and strong team‑leadership abilities.
- Bachelor’s degree in marketing or business management.
- Minimum 6 years of luxury residential development marketing experience internationally.
- Strong understanding of UHNWIs/HNWIs real‑estate needs and GCC market dynamics.
- Excellent English communication, project management, and collaborative skills.
- Passion for launch events, on‑time delivery, and team leadership.
Benefits
Training + Development
Interview process
Visa Sponsorship
Security clearance
Overview
28,000 km² Area
Red Sea Project Expansion
The Red Sea Project spans a massive 28,000 square kilometers, showcasing extensive development plans.
50 Resorts
Development Ambition
Plans to develop 50 resorts by 2030, spread across a vast archipelago and desert terrains.
SAR 14B Credit
Financial Backing
A significant financial credit facility of 14 billion Saudi Riyals supports expansion efforts.
- Evolved from The Red Sea Development Company into a global multi-destination developer.
- Weaves luxury resorts into an archipelago of over 90 islands and desert terrains.
- Opened its first resort in 2023 and the bespoke Red Sea International Airport.
- Additional resorts like Desert Rock and Sheybarah opened in 2024.
- AMAALA, focused on wellness and yachting, debuts its first phase in 2025.
- Thuwal Private Retreat launched in 2024 as an ultra-exclusive getaway.
- Operates across sectors including hospitality, transport, healthcare, and services.
- Features overwater villas, a carbon-neutral 5G network, and sustainable building practices.
- Restores coral reefs and mangroves, preserving 22 of 92 islands as conservation zones.
- Partners with luxury brands like Four Seasons and Six Senses.
Culture + Values
- Responsibility – We take responsibility for the natural environment, aiming to preserve, protect, and enhance it
- Responsibility – We help in increasing opportunities, both within the communities where we operate and across Saudi Arabia
- Responsibility – We are proud to be at the forefront of the responsible tourism industry
- Collaboration – We communicate, share knowledge and work together in multi‑diverse cultural environment. We work hand in hand with our stakeholders and partners to succeed
- Collaboration – We embrace opportunities to learn and develop skills from our colleagues
- Collaboration – We believe that by coming together as a team, we can achieve the best outcomes for our company and the country
- Collaboration – We affiliate with like‑minded partners and suppliers to achieve Red Sea Global’s ambitious goals
- Passion – We are passionate about achieving results with excellence
- Passion – We continually go beyond what is expected of us, to achieve the best outcomes
- Passion – We strive every day to achieve the ambitious targets of our company
- Passion – We are passionate about Saudi Arabia and the opportunity to showcase the culture of warm hospitality to the world
- Respect – Respect is at the center of everything we do and is the beating heart of our values
- Respect – We treat all of our colleagues with respect and embrace different backgrounds and perspectives
- Respect – We have a deep respect for the natural environment and are committed to protecting it for future generations
- Respect – We respect the culture and heritage of Saudi Arabia
Environment + Sustainability
1 million tCO₂eq
Annual Emission Avoidance
Reduction in greenhouse gas emissions achieved through renewable utilities across the destination.
7.5 million plants
Plants Nurtured
A large-scale regional nursery has nurtured over 7.5 million plants, contributing to green spaces and biodiversity.
575,000 tCO₂eq/year
CO₂ Reduction
Carbon emissions avoided annually through LEED-certified properties in Phase One of the development.
1,000 EV stations
EV Infrastructure Expansion
Plans to install 1,000 electric vehicle charging stations by 2025, supporting sustainable transport initiatives.
- Constructed wetlands treating wastewater across 8.3 ha and repurposing 3,000 m³/day for irrigation in nursery
- Mangrove nursery: 600,000 seedlings planted at four sites; part of wider 50 million-tree by 2030 ambition
- Red Sea International Airport is the Gulf's first to operate on 24/7 solar power
- Targeting 30% net conservation benefit across development areas by 2040
- Avoiding 1 million tCO₂eq emissions annually through renewable utilities; projected 5 million tCO₂eq reduction by 2030 including AMAALA
- Largest regional landscape nursery (100+ ha): 7.5 million plants nurtured (1.7 m home-propagated; 1.6 m planted in-destination)
- Seven LEED certifications (Platinum & Gold) across properties, avoiding 575,000 tCO₂eq/year for Phase One; AMAALA to avoid further 350,000 tCO₂eq/year
- Sustainable transport infrastructure: 167+ EV charging stations (planned 1000 by 2025), EV fleet of 100+, including buses
Inclusion & Diversity
3 300+ Employees
Employee Recruitment & Development
Recruited 3 300+ employees and delivered approximately 74 000 hours of training, with 50+ graduates completing an elite programme.
- Launched 'Jewar' two-way app for local community engagement, feedback and opportunity sharing.
- Volunteer initiative engaged 200+ participants in mangrove planting and beach clean-ups.
- Gender breakdown: (if available data, otherwise omitted due to no public figures found on website/LinkedIn)