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Ainscough Crane Hire

Hire Controller

Company logo
Ainscough Crane Hire
Market-leading UK lifting solutions provider operating 400+ cranes from 30 depots, specialising in safe, complex lifts.
Hire Controller responsible for managing hire enquiries, fleet allocation, and customer relations while ensuring revenue generation, cost control, and compliance with company standards in a busy environment.
16d ago
Junior (1-3 years), Intermediate (4-7 years)
Full Time
Birmingham, England, United Kingdom
Onsite
Company Size
1,100 Employees
Service Specialisms
Design & Capability
Crane Hire & Equipment Rental
Contract Lifts
Complex Contract Lifts
Heavy Lifts
Emergency Response Services
Shutdown Management
Turnkey Services
Sector Specialisms
Infrastructure
Construction
Industrial
Petrochemical
Oil & Gas
Power Generation
Emergency Response
Manufacturing
Role
What you would be doing
fleet allocation
client service
compliance management
relationship management
administrative control
order conversion
  • Managing depot resources and fleet allocation to ensure maximum utilisation.
  • Handling enquiries promptly and professionally, ensuring excellent service at every stage.
  • Ensuring compliance with health, safety, environmental, and quality standards.
  • Building and maintaining strong internal and external relationships.
  • Keeping administration accurate and up to date, while maintaining cost control.
  • Providing tailored solutions to meet customer requirements.
  • Converting hire enquiries into confirmed orders and achieving revenue targets.
What you bring
crm tools
customer service
gcses
negotiation
organizational ability
industry experience
  • IT proficient, ideally with knowledge of Microsoft Office and CRM tools such as Salesforce.
  • Confident communicator with excellent telephone and customer service skills.
  • Good standard of education, ideally with GCSEs in Maths and English (or equivalent).
  • Commercially minded, with proven negotiation and problem-solving skills.
  • Strong organisational ability, with a focus on time management and attention to detail.
  • Previous rental or hire industry experience (desirable but not essential).
Benefits
  • Working flexibly, including occasional out-of-hours cover.
Training + Development
Information not given or found
Company
Overview
1976
Year Founded
The company was established in Wigan in 1976.
400+ Cranes
Fleet Size
Operates over 400 cranes across 30 depots nationwide.
800-tonne lifts
Lifting Capacity
Capable of handling heavy lifts up to 800 tonnes.
2022
Carbon-Neutral
Achieved carbon neutrality in April 2022 with a full HVO fleet transition.
  • Grew from a family-run crane hire firm into the UK’s largest national lifting services provider.
  • Tackles projects from urban tower lifts to complex operations.
  • Pioneered roles like the Contract Lift Manager and uses CAD, BIM, and advanced lift simulations for planning.
  • Fleet features mobile, all-terrain, crawler, heavy, and mobile-tower cranes, supporting urban, industrial, infrastructure, and energy sectors.
  • Completed standout projects such as weekend M25 bridge installations and rail possessions under tight deadlines.
  • Innovates with high-spec Liebherr cranes equipped with safety alarms, self-erecting electric towers, and Stage V engines.
  • Uses advanced IT systems to track crane usage, operator performance, and enable remote planning, boosting safety and efficiency.
Culture + Values
  • Teamwork: We work collaboratively as a multidisciplinary team across our business and with our clients
  • No Nonsense: We keep things simple and aim for clarity in how we act and how we communicate
  • Attention to Detail: Our attention to detail underpins safety and quality across all our activities
  • Hard Work: Our team works hard to ensure we deliver on every promise and every project milestone
  • Fairness: We believe in operating with integrity and behaving fairly towards our team, our clients, and our supply chain partners
Environment + Sustainability
April 2022
Carbon-neutral status achieved
The company achieved carbon-neutral status across its operations, including all cranes and HGVs.
90% COâ‚‚ reduction
HVO fuel benefits
HVO fuel significantly reduces emissions, contributing to the company's sustainability goals.
15,000 tonnes COâ‚‚ saved
Annual COâ‚‚ savings
The company saves approximately 15,000 tonnes of COâ‚‚ annually through the use of HVO fuel.
2025 net-zero target
Net-zero commitment
The company aims to achieve full net-zero operations by 2025.
  • Increased deployment of Stage V engines, hybrid cranes, reduced red-diesel use, renewable-powered depots, smart lighting and heating upgrades
  • 5% additional COâ‚‚ reduction from energy-saving initiatives; remaining ~5% via UK-based carbon offsetting
  • Scope 1 & 2 carbon neutral verified; customer portal tracks lift-by-lift emissions and Scope 3 reduction support via efficient fleet and planning
Inclusion & Diversity
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