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Retail Sales Manager
Acme Group
A diversified conglomerate with expertise in engineering, construction, and industrial services.
Lead brand launch and growth in modern trade and organized retail across Delhi NCR
Identify, onboard, and build strong partnerships with local, regional and selected national key accounts,
Focus on profitability and margin optimization while managing costs to support sustainable growth.
Develop volume forecasts and sales targets for key product categories, ensuring a proactive approach to inventory levels and market demand.
Lead the end-to-end process of launching a new brand across modern trade chains, securing prime shelf space, and ensuring high brand visibility.
Prepare regular reports on sales performance, stock movements, and promotional effectiveness to inform strategic decisions.
Collaborate with marketing to align trade promotions and activations that enhance brand visibility and customer engagement.
Negotiate favourable trading terms, logistics contracts, and annual agreements with Modern Trade chains to secure advantageous terms.
Manage purchase orders, inventory replenishment, and collections, ensuring prompt resolution of trade issues and operational matters.
Drive the annual and quarterly sales planning process, using data-driven insights to shape entry strategies for a new brand in the Modern Trade landscape.
Execute New Product Introductions with clear market analysis and alignment with the category team.
Monitor and analyse competitor activities, brand performance metrics, and product expiry to maintain a competitive edge.
Create a robust sales strategy aligned with overall business goals, optimizing the brand’s presence in key Modern Trade outlets.
Oversee planogram planning, ensuring optimal brand placement and dominant shelf presence to maximize sell-out.
Serve as the primary point of contact for assigned accounts, building and maintaining long-term relationships to foster brand loyalty.
Develop and implement market-specific approaches for launching and scaling the brand, ensuring seamless setup and onboarding of new chain accounts.
Plan and execute Below-The-Line marketing activities tailored to the brand’s positioning, creating memorable in-store experiences to drive sales.
What you bring
brand launches
modern trade
mba
negotiation
data analysis
Launch Expertise: Prior experience in leading brand launches in Modern Trade channels, and Key general trade stores with a deep understanding of regional dynamics and competitive landscapes.
Experience: 3 – 8 years in Modern Trade Sales with proven success in launching or managing brands within organized trade environments.
Educational Background: MBA in Sales & Marketing, Business Administration, or a relevant field.
Relationship Management: Excellent negotiation skills with a demonstrated ability to build and maintain strong, collaborative relationships.
Analytical Mindset: Strong data-driven approach to sales forecasting, performance analysis, and problem-solving.
Benefits
Health and wellness benefits.
Opportunities to work on an impactful brand launch in a high-growth environment.
Competitive salary with performance-based incentives.
Professional growth opportunities within a collaborative team setting.
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