Copywriter

Description

• Collaborate with SEO and digital teams to optimize web content for search engines and user experience.
• Continuously improve content effectiveness by leveraging performance data, customer feedback, and market trends.
• Assign writing tasks and ensure deadlines are met across multiple departments and projects.
• Write, edit, and review copy for a wide range of channels, including:
• Translate complex homebuilding concepts and technical information into easy-to-understand, engaging content.
• Support major campaign launches, new community openings, and seasonal initiatives with tailored messaging.
• Team Engagement: Participate in a variety of team-building events and social gatherings, such as company outings, holiday celebrations, and regular office socials. We support a healthy work-life balance and recognize the importance of time outside of work commitments.
• Collaborate with creative and marketing teams to craft cohesive brand stories that connect emotionally with audiences and reinforce brand values.
• Partner with marketing, design, sales, and product development teams to create strategic, customer-focused messaging.
• Develop and maintain brand voice and messaging guidelines tailored to diverse homebuyer segments across the country.
• Bring fresh storytelling ideas that differentiate the brand in a competitive housing market.

Requirements

• Strong understanding of residential real estate, homebuilding, or lifestyle branding preferred.
• Bachelor’s degree in English, Communications, Journalism, Marketing, or related field.
• 2+ years of professional copywriting experience, with at least 2 years in a leadership or editorial role.
• Exceptional grammar, writing, editing, and proofreading skills.
• Proficiency with content management systems (CMS), Google Workspace, and project management tools like Asana, Monday.com, or similar.
• Internal communications and executive messaging
• Portfolio of work demonstrating clear, effective, brand-aligned copy across multiple platforms.

Benefits

• Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
• Base Salary: $70,000 - $85,000
• Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
• Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
• Financial Future: Access a 401(k) retirement savings plan.
• Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available.
• Collaborative Team Culture: Join a supportive environment where teamwork and the open exchange of ideas are highly valued.
• Exclusive Perks & Discounts
• Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
• Pet Insurance: Enjoy discounted group pet insurance rates.

Training + Development

Interview process

Visa Sponsorship

Security clearance