Lifecycle Marketing Manager

Description

• Create dashboards and KPIs to measure automation performance, efficiency, and ROI.
• Develop scalable strategies for transitioning from ground-up builds to enterprise-level operations.
• Work with IT, Sales Operations, and Leadership on weekly/monthly pipeline reporting and analytics.
• Partner with Sales to define and optimize lifecycle stages of the sales funnel for alignment and cohesion.
• Represent Lifecycle Marketing in roadmap planning, leadership meetings, and cross-functional initiatives.
• Own channel marketing efforts across local and national levels, supporting regional growth goals.
• Design and implement Account-Based Marketing (ABM) strategies for key engineering and construction clients.
• Design, build, and optimize automated workflows across email, CRM, paid, and digital channels.
• Lead the end-to-end execution of lifecycle and email campaigns - including goal setting, segmentation, creative, automation, and analytics.
• Collaborate with Integrated and Field Marketing Managers on full-cycle campaign management.
• Analyze customer behavior to create lifecycle campaigns that drive usage and reduce churn.
• Use AI-driven insights to optimize campaign performance, personalization, and efficiency.
• Develop and manage an external-facing email communications calendar, establishing newsletter cadence and content plans.
• Collaborate with Sales Leaders to build territory- and vertical-specific pipeline strategies.
• Leverage AI tools to streamline campaign execution, identify market trends, and enhance reporting accuracy.
• Develop and execute email marketing strategies that drive engagement, adoption, retention, and advocacy.
• Evaluate and recommend tools and technologies to strengthen automation capabilities.

Requirements

• Strong understanding of buyer personas, customer stages, and sales cycles.
• Experience managing marketing budgets and measuring ROI.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proficiency in marketing/project management tools such as Salesforce, Marketo, HubSpot, and Monday.com.
• Willingness to attend customer events and build direct client relationships to understand their industry needs.
• Proven experience collaborating with field marketing teams on nurture campaigns tied to activation events.
• 5+ years of B2B marketing experience, including 2+ years managing full marketing programs.
• Highly organized, results-driven, and skilled in cross-functional collaboration.
• Strong content development skills - ability to translate technical info into engaging marketing materials.
• Experience collaborating with Sales on ABM and lifecycle campaign strategy.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance