Marketing Automation Manager

Description

Implement advanced segmentation strategies to target specific audience segments with relevant and personalized content.

Stay up-to-date with the latest trends and features in marketing automation and leverage new capabilities to enhance campaigns.

Design and implement lead nurturing programs to engage and educate leads at different stages of the buyer's journey.

Plan, execute, and optimize marketing campaigns through Marketo to drive customer acquisition, engagement, and retention.

Implement data-driven insights to improve campaign effectiveness and demonstrate ROI.

Continuously refine and optimize audience segmentation based on data and performance insights.

Implement A/B testing and other optimization techniques to improve campaign performance.

Utilize Marketo analytics and other relevant tools to track and analyse campaign performance, providing regular reports on key performance indicators.

Collaborate with content creators and designers to produce compelling and effective marketing assets.

Utilize Marketo's capabilities to create personalized and targeted communications for maximum impact.

Work closely with the IT and sales teams to ensure seamless integration of Marketo with other systems and platforms.

Provide training to marketing and sales teams on Marketo best practices and capabilities. Maintain documentation on processes, workflows, and best practices.

• Collaborate with Content and Sales teams to develop compelling and effective marketing assets - including dynamic content emails and personalised landing pages - that drive engagement and conversion.
• Work closely with the IT and Sales teams to troubleshoot technical issues and ensure the seamless integration of Marketo with Salesforce and other key systems and platforms.
• Manage lead lifecycle processes, including lead scoring, routing, and attribution, to ensure high-quality lead flow and accurate performance tracking.
• Develop and execute comprehensive marketing automation strategies using Marketo to drive lead generation, nurture leads through the sales funnel, and increase conversions.
• Collaborate with cross-functional teams to align marketing automation efforts with overall business goals.
• Promote and uphold marketing automation best practices by providing ongoing training and support to Marketing and Sales teams.
• Data Management: Maintain data hygiene and ensure compliance with data privacy regulations.

Requirements

We need an experienced Marketo Marketing Automation Manager to join our team on a Fixed Term Contract basis and play a crucial role in increasing conversions, nurturing leads, and demonstrating commercial growth. The ideal candidate will have a deep understanding of marketing automation principles, excellent analytical skills, and a proven track record of implementing successful Marketo campaigns.

• Proven experience in managing marketing automation platforms using Marketo. Strong understanding of lead nurturing, segmentation, and campaign management.
• Excellent analytical and problem-solving skills.
• Experience in Salesforce or any CRM.
• If you have a passion for marketing automation and a track record of driving commercial growth, we encourage you to apply.
• Exceptional organisational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
• A quick, self-motivated learner with the ability to work independently and collaborate effectively across cross-functional teams.
• Experience of building workflows in Salesforce and Marketo and trouble shooting.
• Experience of building and automating customer journeys using Marketo.
• Ability to work collaboratively in a fast-paced environment.
• A degree or equivalent excellent experience, Saas experience is a plus.
• Marketo certification is a plus.

Benefits

• Specsavers eye care voucher
• Team and company offsite events
• Free Tea, Coffee and fruit every week – Basingstoke office
• Holiday purchase Scheme up to 5 days
• Life Assurance x 3
• 25 days holiday plus 8 Bank Holidays
• 24/7 and 365 Days Employee Assistance Programme
• Wellness fund or *Private Medical Insurance (dependent upon role)
• 1 paid and 1 unpaid volunteering day
• Ongoing continual professional development (CPD)

Training + Development

Interview process

Visa Sponsorship

Security clearance