Senior Manager of Marketing Strategy at Homeserve Usa in Norwalk, CT | USD111,691-140,000 | Kablio

Role

Description

strategy development

performance monitoring

data analysis

report management

test setup

budget planning

Develop and test new marketing strategies which improve response rates among new and existing customer segments.
Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance.
Conduct analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity.
Review and approve direct marketing creatives to ensure strategy is executed properly.
Create marketing plans for partners that maximize client/business profitability.
Maintain and distribute reporting from both current and historic strategic, creative and segment testing.
Conceptualize and develop report requirements for business needs.
Develop and propose new product/channel ideas/marketing concepts.
Prepare budget plans for assigned partners.
Assist in providing strategic direction to supporting marketing teams on the execution of new marketing ideas/concepts/tests.
Ensure marketing tests are set up and tracked accurately.

Requirements

excel

google analytics

bachelor's

direct mail

5 years

analytical

Excellent marketing skills – ability to conceptualize new ideas, strategies, etc.
Excellent verbal and written communication skills
Self-starter; able to seize opportunities with minimal direction
Strong analytical skills – ability to read trends and isolate key response variables
Bachelor’s degree in marketing, business or a related field
Minimum 5 years of direct marketing experience. Prefer candidate with direct mail knowledge & experience.
Proficient in MS Office Excel
Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
Able to work in a fast-paced, growth-oriented organization
Experience with Google Analytics a plus

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1.2K Providers

Partnerships with Providers

Rapidly grew through partnerships with over 1,200 municipal and utility providers.

$2B Savings

Annual Cost Savings

Achieved over $2 billion in covered repair cost savings for customers across North America.

$100M Upgrades

Annual Energy‑Efficiency Installations

Expanding into HVAC installations and energy‑efficiency upgrades, installing over $100 million in upgrades in a year.

Every 34 Seconds

Repair Installations

Installs a professional repair or upgrade every ~34 seconds through its nationwide contractor network.

Founded in 2003 as a solution to streamline emergency home repairs by offering vetted professionals via 24/7 hotlines.
Handles hundreds of thousands of repair jobs annually—from sewers and gas lines to electrical, plumbing, HVAC and EV chargers.
Backed by its UK‑founded parent and recently acquired by Brookfield, the company blends scale with local service.
Unique in offering integrated plans—from interior plumbing to exterior lines and EV charger setups under one roof.

Culture + Values

Customers are prioritized in every action.
Operations are conducted with integrity and honesty.
A culture of respect, transparency, and collaboration is fostered.
Change is embraced, and continuous improvement is sought.
Teamwork, accountability, and results are valued.
The wellbeing of employees and the communities served is cared for.

Environment + Sustainability

2050

Net Zero Goal

Aiming to achieve net zero emissions by 2050.

Committed to reducing its environmental impact and promoting sustainability across its operations.
Investing in energy-efficient technologies and solutions for its service offerings.
Focusing on reducing waste and increasing recycling across its business activities.
Actively seeking to partner with vendors and stakeholders who share its sustainability goals.

Inclusion & Diversity

Creates an inclusive work environment where all employees can thrive.
Has clear goals to increase gender diversity in leadership positions.
Provides ongoing training on unconscious bias, leadership, and cultural competency.
Tracks and reports on diversity metrics to ensure accountability.

Articles

Careers at HomeServe USA

HomeServe USA Services

About HomeServe

Role

Description

strategy development

performance monitoring

data analysis

report management

test setup

budget planning

Develop and test new marketing strategies which improve response rates among new and existing customer segments.
Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance.
Conduct analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity.
Review and approve direct marketing creatives to ensure strategy is executed properly.
Create marketing plans for partners that maximize client/business profitability.
Maintain and distribute reporting from both current and historic strategic, creative and segment testing.
Conceptualize and develop report requirements for business needs.
Develop and propose new product/channel ideas/marketing concepts.
Prepare budget plans for assigned partners.
Assist in providing strategic direction to supporting marketing teams on the execution of new marketing ideas/concepts/tests.
Ensure marketing tests are set up and tracked accurately.

Requirements

excel

google analytics

bachelor's

direct mail

5 years

analytical

Excellent marketing skills – ability to conceptualize new ideas, strategies, etc.
Excellent verbal and written communication skills
Self-starter; able to seize opportunities with minimal direction
Strong analytical skills – ability to read trends and isolate key response variables
Bachelor’s degree in marketing, business or a related field
Minimum 5 years of direct marketing experience. Prefer candidate with direct mail knowledge & experience.
Proficient in MS Office Excel
Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
Able to work in a fast-paced, growth-oriented organization
Experience with Google Analytics a plus

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1.2K Providers

Partnerships with Providers

Rapidly grew through partnerships with over 1,200 municipal and utility providers.

$2B Savings

Annual Cost Savings

Achieved over $2 billion in covered repair cost savings for customers across North America.

$100M Upgrades

Annual Energy‑Efficiency Installations

Expanding into HVAC installations and energy‑efficiency upgrades, installing over $100 million in upgrades in a year.

Every 34 Seconds

Repair Installations

Installs a professional repair or upgrade every ~34 seconds through its nationwide contractor network.

Founded in 2003 as a solution to streamline emergency home repairs by offering vetted professionals via 24/7 hotlines.
Handles hundreds of thousands of repair jobs annually—from sewers and gas lines to electrical, plumbing, HVAC and EV chargers.
Backed by its UK‑founded parent and recently acquired by Brookfield, the company blends scale with local service.
Unique in offering integrated plans—from interior plumbing to exterior lines and EV charger setups under one roof.

Culture + Values

Customers are prioritized in every action.
Operations are conducted with integrity and honesty.
A culture of respect, transparency, and collaboration is fostered.
Change is embraced, and continuous improvement is sought.
Teamwork, accountability, and results are valued.
The wellbeing of employees and the communities served is cared for.

Environment + Sustainability

2050

Net Zero Goal

Aiming to achieve net zero emissions by 2050.

Committed to reducing its environmental impact and promoting sustainability across its operations.
Investing in energy-efficient technologies and solutions for its service offerings.
Focusing on reducing waste and increasing recycling across its business activities.
Actively seeking to partner with vendors and stakeholders who share its sustainability goals.

Inclusion & Diversity

Creates an inclusive work environment where all employees can thrive.
Has clear goals to increase gender diversity in leadership positions.
Provides ongoing training on unconscious bias, leadership, and cultural competency.
Tracks and reports on diversity metrics to ensure accountability.

Articles

Careers at HomeServe USA

HomeServe USA Services

About HomeServe