Demand Gen Lead - Marketing

Description

• Translate complex data into actionable recommendations for marketing, sales, and leadership teams.
• Create conversion paths, outreach cadences, and automation logic that maximise funnel velocity and lead quality.
• Define and operationalise the entire funnel - from first touch to MQL, SQL, and closed-won.
• Remove friction and manual effort from the sales process, freeing the team to focus on high-value interactions.
• Continuously map the customer journey, identifying and resolving drop-off points or inefficiencies.
• Establish a culture of testing and iteration - running structured experiments across messaging, targeting, sequencing, and timing.
• Monitor and maintain system reliability, data accuracy, and integration performance across the tech stack.
• Develop dashboards and reporting frameworks that surface key metrics: lead flow, conversion rates, funnel health, and performance trends.
• Ensure all outreach and data handling complies with privacy, consent, and communication regulations.
• Ensure the growth stack is unified, scalable, and built for precision, one source of truth for all outreach and funnel activity.
• Collaborate with marketing on campaign execution and nurture flows; with sales on outreach effectiveness and qualification; and with tech/data teams on infrastructure and reporting.
• Architect end-to-end growth funnels that transform prospects into qualified opportunities, seamlessly and at scale.
• Continuously analyse, test, and refine every stage of the funnel to unlock new growth levers and measurable performance improvements.
• Establish clear lead-scoring criteria, qualification logic, and SLA hand-offs between marketing and sales.
• Remove manual work from outreach and sales follow-up through automation, sequencing, and smart triggers.
• Maintain system documentation, access controls, and audit trails for transparency and reliability.
• Translate growth strategy into technical infrastructure: building repeatable frameworks that automate and optimise the journey from lead to revenue.
• Build workflows that automatically route leads, sync data, trigger notifications, and maintain CRM hygiene.
• Use tools like Clay to construct data-rich, segmented outreach lists with live enrichment and intent signals.
• Provide enablement and training to sales and marketing teams on new tools, workflows, and performance insights.
• Identify and prioritise high-impact optimisations that deliver measurable improvements to revenue performance.
• Design the integrations and data flows between marketing, sales, and analytics platforms, ensuring every interaction is measurable and attributable.
• Build and maintain outreach systems that leverage automation for scale without losing personalisation.
• Champion data literacy and process discipline across growth-related functions.
• Ensure all measurement frameworks support clear attribution from outreach activity to revenue outcomes.
• Adopt, own, and drive the technologies and frameworks that underpin scalable outreach, from Clay to CRM to LinkedIn Navigator.
• Evaluate, implement, and own tools such as Hubspot, Clay, LinkedIn Sales Navigator and supporting data enrichment or automation platforms.
• Align outreach systems with inbound activity to ensure all prospects are nurtured and measured within a unified funnel.
• Define and track performance metrics at each funnel stage (e.g., response rates, MQL:SQL ratio, velocity, CAC).
• Document all systems and processes, ensuring repeatability and ease of onboarding for future team members.
• Manage outbound strategy through channels like LinkedIn, email, and account-based targeting, ensuring precision and compliance.
• Act as the connective tissue between marketing, sales, and technology, ensuring alignment on definitions, data, and goals.
• Architect the end-to-end systems that enable scalable outreach, lead generation, and conversion.
• Analyse data to uncover growth levers, forecast outcomes, and advise leadership on optimisation priorities.
• Future-proof the growth ecosystem by continuously evaluating new technologies and best practices.
• Translate insights into system updates, ensuring learnings are codified and scalable.
• Build scalable frameworks that can be replicated across markets, regions, or product verticals.

Requirements

• Own experimentation and optimisation of outreach messaging, cadence, and timing to improve response and conversion rates.
• Experience with AI outreach tools and automation platforms
• Strong analytical capability and confidence in funnel metrics
• In love with architecture, interiors, lifestyle, and luxury. You know what premium looks like.
• Excellent at spinning multiple wheels at once. Priorities shift; you keep steady.
• Experience building pipeline systems from scratch
• 5+ years in B2B demand gen, outbound, or acquisition roles
• Excellent copywriting for outbound + landing pages
• Proven history of building SQL-level pipeline
• High-functioning problem-solver. You move solutions forward, fast.
• Deep experience collaborating with Sales
• Strong outbound and ABM execution

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance