Typical projects span high‑end residential builds and commercial fit‑outs, showcasing architects, designers and builders.
The platform excels in curating design boards, managing enquiries, sourcing products and tracking build progress.
Not just digital—a real‑world presence includes expos, events and partnerships that bring the community together.
About the client
About the client
Information not given or found
Role
Description
automation
funnel architecture
data integration
dashboard reporting
lead scoring
outreach systems
Translate complex data into actionable recommendations for marketing, sales, and leadership teams.
Create conversion paths, outreach cadences, and automation logic that maximise funnel velocity and lead quality.
Define and operationalise the entire funnel - from first touch to MQL, SQL, and closed-won.
Remove friction and manual effort from the sales process, freeing the team to focus on high-value interactions.
Continuously map the customer journey, identifying and resolving drop-off points or inefficiencies.
Establish a culture of testing and iteration - running structured experiments across messaging, targeting, sequencing, and timing.
Monitor and maintain system reliability, data accuracy, and integration performance across the tech stack.
Develop dashboards and reporting frameworks that surface key metrics: lead flow, conversion rates, funnel health, and performance trends.
Ensure all outreach and data handling complies with privacy, consent, and communication regulations.
Ensure the growth stack is unified, scalable, and built for precision, one source of truth for all outreach and funnel activity.
Collaborate with marketing on campaign execution and nurture flows; with sales on outreach effectiveness and qualification; and with tech/data teams on infrastructure and reporting.
Architect end-to-end growth funnels that transform prospects into qualified opportunities, seamlessly and at scale.
Continuously analyse, test, and refine every stage of the funnel to unlock new growth levers and measurable performance improvements.
Establish clear lead-scoring criteria, qualification logic, and SLA hand-offs between marketing and sales.
Remove manual work from outreach and sales follow-up through automation, sequencing, and smart triggers.
Maintain system documentation, access controls, and audit trails for transparency and reliability.
Translate growth strategy into technical infrastructure: building repeatable frameworks that automate and optimise the journey from lead to revenue.
Build workflows that automatically route leads, sync data, trigger notifications, and maintain CRM hygiene.
Use tools like Clay to construct data-rich, segmented outreach lists with live enrichment and intent signals.
Provide enablement and training to sales and marketing teams on new tools, workflows, and performance insights.
Identify and prioritise high-impact optimisations that deliver measurable improvements to revenue performance.
Design the integrations and data flows between marketing, sales, and analytics platforms, ensuring every interaction is measurable and attributable.
Build and maintain outreach systems that leverage automation for scale without losing personalisation.
Champion data literacy and process discipline across growth-related functions.
Ensure all measurement frameworks support clear attribution from outreach activity to revenue outcomes.
Adopt, own, and drive the technologies and frameworks that underpin scalable outreach, from Clay to CRM to LinkedIn Navigator.
Evaluate, implement, and own tools such as Hubspot, Clay, LinkedIn Sales Navigator and supporting data enrichment or automation platforms.
Align outreach systems with inbound activity to ensure all prospects are nurtured and measured within a unified funnel.
Define and track performance metrics at each funnel stage (e.g., response rates, MQL:SQL ratio, velocity, CAC).
Document all systems and processes, ensuring repeatability and ease of onboarding for future team members.
Manage outbound strategy through channels like LinkedIn, email, and account-based targeting, ensuring precision and compliance.
Act as the connective tissue between marketing, sales, and technology, ensuring alignment on definitions, data, and goals.
Architect the end-to-end systems that enable scalable outreach, lead generation, and conversion.
Analyse data to uncover growth levers, forecast outcomes, and advise leadership on optimisation priorities.
Future-proof the growth ecosystem by continuously evaluating new technologies and best practices.
Translate insights into system updates, ensuring learnings are codified and scalable.
Build scalable frameworks that can be replicated across markets, regions, or product verticals.
Requirements
ai outreach
analytics
copywriting
pipeline build
abm
5+ yrs
Own experimentation and optimisation of outreach messaging, cadence, and timing to improve response and conversion rates.
Experience with AI outreach tools and automation platforms
Strong analytical capability and confidence in funnel metrics
In love with architecture, interiors, lifestyle, and luxury. You know what premium looks like.
Excellent at spinning multiple wheels at once. Priorities shift; you keep steady.
Experience building pipeline systems from scratch
5+ years in B2B demand gen, outbound, or acquisition roles
Excellent copywriting for outbound + landing pages
Proven history of building SQL-level pipeline
High-functioning problem-solver. You move solutions forward, fast.