Senior Associate - MarTech Solutions
Aldar
Design, implement, and optimize marketing tech ecosystems for digital transformation.
16 days ago ago
Expert & Leadership (13+ years), Intermediate (4-7 years), Experienced (8-12 years)
Full Time
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Office Full-Time
Company Size
500 Employees
Service Specialisms
Property Development
Project Management
Construction services
Sales Centre operations
Customer Care
Sector Specialisms
Residential
Commercial
Retail
Hospitality
Leisure
Education
Investment Properties
Mixed-use Communities
Role
What you would be doing
data insights
tech integration
automation workflows
performance tracking
vendor management
data compliance
- Provide insights and recommendations using data-driven analysis to improve marketing ROI.
- Lead the implementation, integration, and maintenance of marketing technology platforms (e.g., Salesforce, Hootsuite, Optimizely, Google Marketing Platform).
- Oversee tracking, tagging, and reporting processes for marketing performance.
- Build and optimize marketing automation workflows to improve lead nurturing and customer lifecycle marketing.
- Assess emerging technologies and recommend tools to enhance customer acquisition, retention, and engagement.
- Collaborate with marketing, and product teams to define MarTech requirements.
- Develop and execute the MarTech roadmap aligned with the company’s business and marketing goals.
- Upskill marketing teams on using MarTech tools effectively.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
- Ensure smooth data flow between MarTech tools, CRM systems, and analytics platforms.
- Implement personalization and segmentation strategies to drive customer engagement.
- Serve as a technical consultant for campaign managers and marketing leaders.
- Manage platform upgrades and oversee vendor relationships.
What you bring
mulesoft
marketing automation
crm
salesforce
agile
leadership
- Good Communications skills to interact with business users,
- Understanding of data integration, APIs / MuleSoft and customer data platforms (CDPs).
- Must be able to translate functional requirements into technical requirements.
- Strong knowledge of marketing automation, CRM systems, tag management, and analytics platforms.
- Demonstrated experience in leading diverse teams & mandatory experience in engaging with senior leadership.
- Familiarity with privacy regulations like GDPR, CCPA, and data governance best practices.
- Core programing concepts HTML, JavaScript, CSS, AJAX, Rest APIs).
- Ability to work on multiple tasks and deliver results with aggressive timelines in an Agile environment.
- Hands-on experience with tools such as Salesforce Marketing Cloud, Sprinklr, Hootsuite, , Google Analytics 4, Google Tag Manager, etc.
- Excellent project management and cross-functional collaboration skills.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
26,000 homes
delivered
The company has built over 26,000 homes across its various projects.
AED 20B
assets under management
The company manages AED 20 billion in assets through its Development and Investment divisions.
AED 40B
coastal city project
The company broke ground on a massive AED 40 billion coastal city project called Fahid Island.
AED 1.57B net profit
financial performance
The company achieved a net profit of AED 1.57 billion in mid-2024, an 88% increase from previous periods.
- Born in 2004 and listed in Abu Dhabi in 2005, it has shaped million-sqm districts like Yas, Saadiyat and Al Raha.
- Blended two powerful divisions—Development and Investment—to build homes, retail hubs, hotels, schools, marinas and more.
- Behind iconic projects: the circular 'Coin' HQ, Yas Island’s F1 circuit, Ferrari World, Yas Waterworld and Abu Dhabi Central Market.
- Typical projects span master-planned communities, grade-A offices, luxury hotels, schools and mixed-use waterfronts.
- Integrity and transparency in everything we do.
- Customer-centricity, focused on delivering the highest quality service.
- Innovation through creativity and sustainable solutions.
- Collaboration and teamwork, fostering a culture of mutual respect.
- Commitment to excellence, continuously improving ourselves and our work.
- Social responsibility, contributing positively to the communities we serve.
30% Reduction
Operational Carbon Emissions Target
Aims to reduce operational carbon emissions by 2025, demonstrating a strong commitment to cutting emissions.
- Targeting net-zero carbon emissions by 2050.
- Significant reduction in water usage across operations and developments.
- Investing in energy-efficient technologies and green buildings.
- Adoption of the 'green building' certification for most of its projects.
- Active promotion of renewable energy sources within the portfolio.
30% Female Leadership
Target Representation
Aims to achieve 30% female representation in leadership roles by 2025.
- Initiatives to promote gender equality within the workplace.
- Focus on creating an inclusive culture that values diversity.
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