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Conversion Rate Optimization (CRO) Specialist
Servicetitan
Drive CRO experiments, analyze data, and optimize web conversions
7d ago
C$71,100 - C$106,700
Junior (1-3 years)
Full Time
Greater Vancouver Metropolitan Area
Office Full-Time
Company Size
3,049 Employees
Service Specialisms
Field Service Management
Mobile Workforce Solutions
Customer Relationship Management (CRM)
Scheduling & Dispatch
Invoicing & Payments
Job Management Software
Business Intelligence & Analytics
Marketing Automation
Sector Specialisms
HVAC
Plumbing
Electrical
Garage Door
Chimney Sweep
Roofing
Irrigation
Water Treatment
Role
What you would be doing
a/b testing
analytics tools
experiment setup
data hypotheses
team collaboration
insight generation
- Strategize, help implement, and analyze A/B tests, multivariate, and personalization experiments on web pages.
- Utilize analytics tools (e.g., Amplitude, Google Analytics) to identify opportunities, track experiment results, analyze and generate actionable insights.
- Work closely with designers, developers, and teams within Demand Generation.
- Develop data-driven hypotheses based on user behavior, market trends, and business objectives.
- Take ownership of the technical setup of experiments in our A/B testing platform, including using the visual editor, writing custom code for variations, and configuring precise audience targeting.
What you bring
html
css
javascript
optimizely
google analytics
bachelor's
- Working knowledge of front-end web technologies (HTML, CSS, and basic JavaScript/jQuery) for implementing changes and customizations directly within the testing platform.
- Excellent communication and collaboration skills.
- Experience running and analyzing tests on web pages, email campaigns, or paid media.
- Bachelor's degree or equivalent experience in Marketing, Business, or a related field.
- 1-2 years of experience in a digital marketing or CRO-related role.
- Familiarity with web analytics tools (e.g., Google Analytics, Amplitude).
- Direct experience with Optimizely Web.
- Experience working with Chat platforms like Drift or Qualified
- Demonstrated ability to configure and QA experiments in tools like Optimizely, including setting up goals and audience targeting.
- Ability to translate data into actionable insights.
- Strong analytical skills and a data-driven mindset.
- Experience with behavioural analytics platforms (e.g., Microsoft Clarity, FullStory).
- Knowledge of user experience (UX) principles.
- A proactive and curious approach to problem-solving.
- Experience in a B2B SaaS environment.
- Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.
- Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.
- Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
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Interview process
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Security clearanceInformation not given or found
Company
Overview
$625 million raised
Initial Public Offering Financing
The company went public on December 12, 2024, raising $625 million and debuting with a significant stock surge on Nasdaq.
$62 billion processed
Annual Transaction Volume
By mid-2024, the platform processed over $62 billion in transaction volume, reflecting its scale and influence in the industry.
- Launched a cloud platform in 2012 to modernize trades businesses.
- Integrates scheduling, dispatch, CRM, invoicing, payments, marketing, and analytics into one system.
- Supports both residential and commercial contractors in industries like HVAC, plumbing, electrical, pest control, and landscaping.
- Expanded internationally with a development hub in Armenia and acquired companies like Aspire and Convex to enhance its platform.
- Features include AI-powered tools ( Titan Intelligence ), integrated financing, mobile technician apps, and robust reporting.
- Serves clients from single-location plumbing shops to large MEP contractors managing complex jobs.
- Began as a summer project to help the founders' fathers' contracting businesses and grew into a public tech firm.
- Customer Obsession
- Own It
- Continuous Improvement
- High Standards
- One Team
2030
Net Zero Target
Aiming to achieve net zero emissions by the year 2030, demonstrating a strong commitment to sustainability and climate action.
- Working to reduce operational carbon footprint
- Focus on energy efficiency and reducing waste
- Fostering a diverse, inclusive culture where all employees are valued and respected
- Ensuring equal opportunities for growth and advancement
- Continuing to make measurable progress toward gender parity and diversity at all levels
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