Brand Designer

Description

This role is responsible for leading the design and development of Renovo’s visual identity across print and digital channels. As an individual contributor, you’ll bring creative ideas to life through brand campaigns, marketing collateral, and digital assets that elevate Renovo’s brand presence and drive engagement. This role reports to the SVP of Marketing and plays an essential role within the Marketing team to produce creative assets and campaigns for corporate and Loan Officer use.

• Monitor industry trends and new design techniques to ensure the brand's visual identity remains fresh and relevant
• Make appropriate design decisions about line breaks, text size, alignment, etc.
• Oversee the onboarding and professional growth of new designers, cultivating a collaborative environment that encourages creative innovation and skill advancement.
• Conceptualize and design a wide range of company swag and apparel that is consistent across all markets
• Assist in the review and approval process for junior designers' work, providing additional feedback to ensure brand consistency and contribute to the overall excellence of design deliverables.
• Maintain brand consistency across all marketing materials, platforms, and touchpoints
• Follow our rigorous QA processes to ensure flawless delivery of all assets
• Ensure on-time and problem-free campaign launches by partnering closely with the SVP of Marketing to understand project deliverables and timelines
• Utilize multiple APIs and custom integrations with other services to deliver and serve content to and from our various platforms (HubSpot, Salesforce, Google Analytics, Google Console, WordPress, and all social platforms)
• Work with Design and Marketing Team to create a Renovo branded magazine
• Provide expert guidance and mentorship to the Marketing Team, ensuring the successful execution of high-impact design projects and the continuous elevation of the brand's visual identity
• Design core visual elements like logos, brand marks, typography, and color schemes that represent the brand's personality and values
• Communicate design rationale to stakeholders across marketing, product, and leadership, explaining how creative choices support brand strategy
• Serve as Brand Designer and collaborate closely with upper management and Senior Graphic Designer to create and develop various campaigns with full responsibility for the design process, from concept to final execution, ensuring alignment with brand guidelines and campaign objectives
• Work with Design and Marketing Team to create a Renovo branded coffee table book
• Create and maintain a document that outlines the brand's visual language for all designers and marketers to follow
• Design emails, direct mail pieces, print materials, social media assets, and more in various formats (HTML, PSD, PDF, jpg, etc.) to support our brand and our loan officers

Requirements

• 3-5 years of professional hands-on experience in graphic design
• Experience in the Real Estate or Financial industries is a major plus
• Understanding of marketing best practices with regards to contact strategies, data capture, deliverability, social media and CAN-SPAM compliance
• Experience with social advertising (e.g. Facebook, LinkedIn, Instagram, Google Ads)
• Expertise in Adobe Creative Cloud and familiarity with digital publishing tools (e.g., Figma, Canva, HubSpot, WordPress)
• Bachelor's degree in graphic design, visual communications, or related field
• A shareable portfolio of previous design and/or writing work is preferred
• Excellent written and verbal skills in English. Spanish is a plus
• Email marketing experience in building, navigating and troubleshooting HTML/CSS email templates that work across all major email platforms

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance