Marketing Specialist - Fire Protection at Victaulic in Northampton County, PA | Kablio

Role

Description

project management

digital marketing

market planning

process improvement

content strategy

go-to-market

Ensure the timely flow of projects and that all corporate graphic standards and guidelines are met
Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas include but are not limited to sales collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations and advertising
Assist in development of annual and long-range market plans and budgets
Identify areas for operational improvement within responsibilities to support the company’s overall objectives
Responsible for driving alignment with the Fire Protection sales leaders
Leverage market insights and voice-of-customer to create clear and value-oriented content to break-through channel noise – lead strategy development, creative execution and budget oversight for social, print and digital promotion, including KPI and reporting development
Interface with local and global sales, corporate and satellite marketing team members and business teams to develop new market business case, sales strategy and go-to-market strategy development - drive execution of integrated marketing plan

Requirements

6+ years

b2b marketing

ms office

adobe acrobat

sharepoint

college degree

6+ years of experience in B2B marketing. Construction industry experience desired, but not required. Provide specific campaign examples
Strong organizational and scheduling skills
Excellent project management and organizational skills
Robust collaboration and leadership skills
Ability to dig into the ambiguous and create actionable plans
Ability to develop strategic and innovative marketing campaigns and strategies
Attention to detail in time management, creating efficiencies, writing, editing
Ability to communicate and interact effectively with outside vendors, customers and sales force
Ability to work independently when required as well as work well across regions/time zones as part of global team
Ability to travel as needed -15% travel
Strong solutions-oriented mindset
Ability to clearly present complex information
Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress. Canva and Photoshop skills desired.
College degree in marketing and/or communications desired
Determined and dependable team player
Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
Strong writing, editing and proofreading skills
Drive strong interdepartmental coordination and communication.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1919

Year Founded

The company has been operational since its establishment in 1919.

Revolutionized the pipe joining industry with the invention of the grooved mechanical pipe coupling.
Offers a wide range of products including pipe joining, fire protection, and fluid flow systems.
Serves industries ranging from energy and industrial sectors to infrastructure, water management, and construction.
Delivers innovative solutions for both small and large-scale projects across the globe.
Products are often used in complex, large-scale infrastructure projects like tunnels, bridges, and high-rise buildings.
Built a legacy of reliable, high-performance products that enhance the safety and efficiency of fluid systems worldwide.
Focuses on continuous innovation, remaining at the forefront of pipe joining technology to improve productivity for its clients.
A global leader in the field, providing engineered solutions for projects requiring exceptional durability and safety.

Culture + Values

Obey the laws and regulations that govern business activities.
Demonstrate ethical conduct in everything we do.
Treat employees fairly and use employment practices based on equal opportunity.
Provide safe and healthy working conditions and an atmosphere of open communication.
Deal fairly with suppliers, vendors and customers by treating them with respect and dignity.
Safeguard assets – both physical and intangible – and ensure they are used to further the organization's interests.
Collaboration & Teamwork
Problem Solving
Integrity
Global Mindset
Respect
Communication
Commitment
Development
Strategic Leadership

Environment + Sustainability

98% Recycled

Recycled Content

Products are crafted primarily from recycled materials, emphasizing sustainability.

85% CO₂ Reduction

CO₂ Efficiency

Electric induction furnaces significantly reduce carbon emissions compared to traditional methods.

Zero Carbon

Installation Emissions

Installation methods eliminate on-site emissions, supporting eco-friendly practices.

98% Scrap Utilization

Scrap Efficiency

Ductile iron production maximizes the use of high-quality steel scrap, reducing waste.

Pipe joining method enables circularity: infinitely reconfigurable installations, recyclable at end‑of‑life.
Manufacture close to markets served to reduce transportation emissions.
Supporting customer ESG objectives via leak‑reducing gaskets, fugitive emissions testing, installation safety.
Mechanical installation eliminates welding emissions, contributing to net‑zero in mining applications.

Inclusion & Diversity

Top Diversity Grade

Employee ratings

Employee ratings for 'Diversity' rank in the top 10% of similarly sized companies (Comparably).

Gender Rating A

Inclusive culture

Gender diversity receives the highest possible rating (A) on culture dimensions (Comparably).

85% employees

Employee engagement

85% of employees look forward to interacting with their team daily; net promoter score of 30 (59% promoters).

Create an equitable and inclusive environment where ideas are shared and opinions heard.

Articles

Careers at Victaulic

Victaulic Products

Victaulic Company History

Role

Description

project management

digital marketing

market planning

process improvement

content strategy

go-to-market

Ensure the timely flow of projects and that all corporate graphic standards and guidelines are met
Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas include but are not limited to sales collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations and advertising
Assist in development of annual and long-range market plans and budgets
Identify areas for operational improvement within responsibilities to support the company’s overall objectives
Responsible for driving alignment with the Fire Protection sales leaders
Leverage market insights and voice-of-customer to create clear and value-oriented content to break-through channel noise – lead strategy development, creative execution and budget oversight for social, print and digital promotion, including KPI and reporting development
Interface with local and global sales, corporate and satellite marketing team members and business teams to develop new market business case, sales strategy and go-to-market strategy development - drive execution of integrated marketing plan

Requirements

6+ years

b2b marketing

ms office

adobe acrobat

sharepoint

college degree

6+ years of experience in B2B marketing. Construction industry experience desired, but not required. Provide specific campaign examples
Strong organizational and scheduling skills
Excellent project management and organizational skills
Robust collaboration and leadership skills
Ability to dig into the ambiguous and create actionable plans
Ability to develop strategic and innovative marketing campaigns and strategies
Attention to detail in time management, creating efficiencies, writing, editing
Ability to communicate and interact effectively with outside vendors, customers and sales force
Ability to work independently when required as well as work well across regions/time zones as part of global team
Ability to travel as needed -15% travel
Strong solutions-oriented mindset
Ability to clearly present complex information
Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress. Canva and Photoshop skills desired.
College degree in marketing and/or communications desired
Determined and dependable team player
Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
Strong writing, editing and proofreading skills
Drive strong interdepartmental coordination and communication.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1919

Year Founded

The company has been operational since its establishment in 1919.

Revolutionized the pipe joining industry with the invention of the grooved mechanical pipe coupling.
Offers a wide range of products including pipe joining, fire protection, and fluid flow systems.
Serves industries ranging from energy and industrial sectors to infrastructure, water management, and construction.
Delivers innovative solutions for both small and large-scale projects across the globe.
Products are often used in complex, large-scale infrastructure projects like tunnels, bridges, and high-rise buildings.
Built a legacy of reliable, high-performance products that enhance the safety and efficiency of fluid systems worldwide.
Focuses on continuous innovation, remaining at the forefront of pipe joining technology to improve productivity for its clients.
A global leader in the field, providing engineered solutions for projects requiring exceptional durability and safety.

Culture + Values

Obey the laws and regulations that govern business activities.
Demonstrate ethical conduct in everything we do.
Treat employees fairly and use employment practices based on equal opportunity.
Provide safe and healthy working conditions and an atmosphere of open communication.
Deal fairly with suppliers, vendors and customers by treating them with respect and dignity.
Safeguard assets – both physical and intangible – and ensure they are used to further the organization's interests.
Collaboration & Teamwork
Problem Solving
Integrity
Global Mindset
Respect
Communication
Commitment
Development
Strategic Leadership

Environment + Sustainability

98% Recycled

Recycled Content

Products are crafted primarily from recycled materials, emphasizing sustainability.

85% CO₂ Reduction

CO₂ Efficiency

Electric induction furnaces significantly reduce carbon emissions compared to traditional methods.

Zero Carbon

Installation Emissions

Installation methods eliminate on-site emissions, supporting eco-friendly practices.

98% Scrap Utilization

Scrap Efficiency

Ductile iron production maximizes the use of high-quality steel scrap, reducing waste.

Pipe joining method enables circularity: infinitely reconfigurable installations, recyclable at end‑of‑life.
Manufacture close to markets served to reduce transportation emissions.
Supporting customer ESG objectives via leak‑reducing gaskets, fugitive emissions testing, installation safety.
Mechanical installation eliminates welding emissions, contributing to net‑zero in mining applications.

Inclusion & Diversity

Top Diversity Grade

Employee ratings

Employee ratings for 'Diversity' rank in the top 10% of similarly sized companies (Comparably).

Gender Rating A

Inclusive culture

Gender diversity receives the highest possible rating (A) on culture dimensions (Comparably).

85% employees

Employee engagement

85% of employees look forward to interacting with their team daily; net promoter score of 30 (59% promoters).

Create an equitable and inclusive environment where ideas are shared and opinions heard.

Articles

Careers at Victaulic

Victaulic Products

Victaulic Company History