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Sr. Specialist Paid Social
Leaf Home
Optimize and execute paid social campaigns to acquire leads for home solutions.
2d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
New York, NY
Office Full-Time
Company Size
3,500 Employees
Service Specialisms
Gutter Protection
Water Solutions
Stairlifts
Garage Flooring
Bath & Bathroom Remodeling
Sector Specialisms
Gutter Protection
Bathroom Safety Upgrades
Stairlifts
Cabinet Refacing
Decking
Window Replacement
Door Replacement
Water Solutions
Role
What you would be doing
campaign build
audience targeting
budget optimization
platform integration
data analysis
partner management
- Lead the build and execution of ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools.
- Build ad campaigns, audiences, creative across all the LH verticals within advertising platforms and advertising management tools.
- Optimize campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Learn and understand new platforms, partners and integrations between LH’ CRM database and ad technology and platforms.
- Recommend bid, budget, targeting and optimization adjustments to reach assigned KPIs and metrics.
- Partner with the Senior Manager to analyze data, interpret, and communicate insights from multiple sources to enhance pace and performance.
- Collaborate across internal teams including analytics and creative to create holistic advertiser solutions that understand the customer journey. In addition, collaborate with platform partners to continuously scope and research new tests in social.
- Utilize BI tools (Tableau) to analyze data, partnering with Marketing Analytics team, to drive results and improve efficiency.
- Contribute to strategic growth of account through generating insights and operational/technology-driven efficiencies.
- Manage partner communication and deliverables including IOs, creative, billing and performance.
- Communicate weekly insights to Digital Acquisition leadership.
What you bring
paid social
powerbi
excel
bachelor's
3+ years
smartly.io
- Expert understanding of advertising campaign setup in Facebook (Meta), search, or programmatic platforms
- Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first
- Expert-level understanding and execution on real-time bid changes based on pacing and performance
- Ability to work both with a team and/or individually to achieve goals, meet deadlines, etc.
- Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately
- Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality
- Expert-level experience setting up and managing display advertising and retargeting campaigns
- Experience utilizing ad management tools like Smartly.io preferred.
- Ability to perform audience research to develop new campaign ideas for PPC and contextual channels
- Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
- Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.
- Bachelor's Degree required
- Expert Excel skills including ability to analyze data to understand trends
- 3+ years of direct experience in paid social performance marketing campaigns
- Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion
- Intermediate understanding of advertising capabilities through other platforms such as Pinterest, Twitter, etc.
- Indoor work in a climate-controlled environment.
- Normal Office Environment
- No travel required.
Information not given or found
Interview process
Information not given or found
Visa Sponsorship- candidates must be authorized to work in the us without visa sponsorship.
Information not given or found
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Company
Overview
2005 Founded
Year Established
The company was established in 2005, marking the beginning of its journey to become a leader in home improvement.
- offering industry-leading products
- With a focus on gutter protection, windows, and energy-efficient solutions, serves homeowners across the U.S.
- specializes in creating products that enhance homes and protect them from weather-related damage
- Typical projects involve installing seamless gutters, leaf guards, and energy-efficient windows, with an emphasis on long-lasting solutions
- has expanded rapidly, growing from a small startup to a nationally recognized name in the home improvement industry
- committed to making homeownership easier by providing innovative solutions backed by excellent customer service
- “Today Not Tomorrow” mantra—empowering employees to get things done in the here and now
- Growth Through Unity—valuing, recognizing, and challenging teammates in their career growth and development
- We aim to hire highly motivated people, and we give them the tools to carve their own path
- Culture reigns at the heart of Leaf Home—people matter most
- Seamlessly adapt culture in hybrid and remote environments
50% reduction
Cardboard Packaging Use
Reduced cardboard packaging used in shipping products by half.
20% Fewer Freight Miles
Freight Emissions
Reduced freight miles traveled, contributing to lower emissions.
- Implementing education, recycling, reuse initiatives, and material alternatives to reduce solid waste
- Pledged reduction of GHG emissions—measuring Scope 1 and 2 emissions with third‑party engagement (started in 2022)
87% in 2021
Employee Satisfaction
Employees reported positive workplace satisfaction, validated by external certification.
80% in 2022
Employee Satisfaction
A continuing trend of high employee satisfaction, recognized externally.
92% in 2022
Employee Welcome Rate
Employees felt a strong sense of belonging and inclusion upon joining the company.
- Established a DEI Committee to sponsor events and educational opportunities for universal belonging
- Launched Veterans Network—partnering in veteran recruitment and supporting transitioning service members
- Formed Women’s Committee to support career development and representation of women
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