Marketing Operations Senior Analyst

Description

• Create and/or maintain end-to-end database marketing performance reporting and analytics dashboards.
• Provide timely marketing reporting and analytical support to internal business stakeholders and senior leadership to support effective business decision-making.
• Build email and direct marketing campaigns
• Perform data modeling, reporting, and analysis on marketing performance.
• Collaborate with stakeholders in developing and implementing marketing strategies
• Implement efficient and scalable methodologies, processes, workflows, and automations for loyalty marketing data management and operations composed of multiple technology systems and platforms.
• Support and perform the day-to-day data operations for direct marketing and digital marketing
• Manage and optimize direct marketing efforts
• Serve as an in-house specialist for customer data and our guest and loyalty databases (i.e., customer profiles, data/address hygiene, personalization, campaign management, data privacy, and database analytics).
• Perform ad-hoc analysis, reporting or projects as requested.
• Provide and present optimization insights and recommendations for marketing strategies and campaigns based upon analysis to leadership team.
• Coordinate and collaborate closely with the database marketing campaign team in the set-up, QA, and activate promotional offers across multiple systems to enable smooth and accurate multi-channel offer redemptions.

Requirements

• Bachelor’s degree in business with a focus on quantitative fields (analytics, statistics, data science) and/or equivalent professional work experience in analytics roles.
• Minimum one year of experience in a casino marketing, database marketing, or loyalty marketing role required.
• Prior experience in gaming/hospitality industry required.
• Hands-on experience in Excel (pivot, lookups, etc.), data querying/modeling tools (SQL, R, Python, etc.), data visualization/BI tools (Tableau, PowerBI, etc.) and HTML.
• Proficiency in writing, debugging, and refining SQL query scripts required.
• Strong technical understanding of data, database management, and reporting/analytics, especially involving large and complex datasets (transactional/interaction-level customer data).
• Keen attention to detail & accuracy in data handling and reporting.
• Strong operational knowledge working with omnichannel marketing platforms
• Have natural curiosity and thrive in answering business questions with data and metrics.
• A self-starter with an ability to anticipate, multi-task, and prioritize workload with minimal supervision in a fast-paced and quickly evolving environment.
• Have ability to quickly gain proficiency of a database marketing tech stack and data flow that involve multiple systems, databases, and tools.
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both technical and non-technical teams.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance