Marketing Manager - Lead India's Solar Revolution with PrimeTower Infrastructure

Description

• Design and execute high-ROI PPC and paid media campaigns on Meta, Google Ads, and performance platforms, targeting eco-conscious homeowners in high-tariff regions for maximum lead quality and conversions in the solar energy sector.
• Collaborate with sales and product teams to align marketing strategies with our zero-cost financing model, driving content that resonates with residential solar prospects and boosts brand visibility in sustainable energy.
• Monitor market trends in the renewable energy industry, conduct A/B testing, and report on KPIs like CPL, CTR, and ROI to fuel data-backed decisions that accelerate our growth.
• Integrate AI-driven automation for creative optimization, including banner ads and personalized content, to enhance engagement in green energy solutions while adhering to India's digital advertising regulations.
• Leverage advanced data analytics tools (e.g., Google Analytics, Meta Insights) to track performance marketing metrics, refine audience segmentation, and ensure campaigns deliver measurable impact on renewable energy adoption.

Requirements

We're seeking a dynamic Marketing Manager to spearhead our digital marketing strategy, focusing on performance marketing through Meta Ads, Google Ads, banner campaigns, and PPC initiatives. This immediate-hire role is your chance to directly influence millions of households, optimizing campaigns that highlight lifestyle enhancements like bill freedom and eco-empowerment. With at least 5 years of experience, you'll own lead generation, conversion optimization, and ROI in the solar industry, reporting to the Head of Growth. In our startup environment, you'll enjoy exponential profile growth—from strategizing high-impact renewable energy campaigns to leading a team as we scale nationwide.

• Strong understanding of India's renewable energy landscape, including subsidies and consumer behaviors; excellent communication and analytical skills; Bachelor's/Master's in Marketing or related field preferred.
• Minimum 5 years of hands-on experience in digital marketing, preferably in renewable energy, solar industry, or consumer-facing sectors, with proven success in performance marketing and lead generation.
• AI-Driven Automation and Creative Optimization: Experience with AI tools (e.g., Meta Advantage+, Google Performance Max) for automated bidding, ad personalization, and content generation in green energy promotions.
• Advanced Data Analytics and Performance Tracking: Skilled in tools like GA4 and attribution models to measure and enhance campaign ROI, ensuring data-driven strategies for solar energy marketing.
• Expertise in PPC and Paid Media Management: Proficient in optimizing Meta Ads, Google Ads, and banner campaigns for targeted audiences, achieving low CPL in competitive markets like sustainable energy.

Benefits

In a traditional corporate role, growth can feel stagnant—but at PrimeTower Infrastructure, it's explosive. As a startup, we offer unparalleled opportunities: rapid promotions based on impact, equity participation in our success, and the freedom to experiment with cutting-edge renewable energy marketing tactics.

Plus, enjoy market-competitive salary packages with performance bonuse, and continuous learning in sustainable energy. Hiring is immediate—join now and accelerate your career while building a greener future.

Training + Development

Interview process

Visa Sponsorship

Security clearance