Head of Marketing, Australia at Greystar (International) in Melbourne, Victoria, Australia | Kablio

Role

Description

campaign execution

brand management

team leadership

data analysis

roi reporting

agency oversight

As Head of Marketing, Australia, you’ll set the strategic direction for all marketing activity across our Build-to-Rent and Student Accommodation brands. Reporting to the Senior Director of Operations, you’ll lead a talented in-house team and agency partners to deliver commercially aligned, data-driven marketing that drives leasing velocity, elevates the resident experience, and enhances brand strength.

You’ll bring together creativity and commercial acumen - ensuring every campaign, activation, and initiative drives real results while reflecting Greystar’s premium brand experience. This is a unique opportunity for a senior marketing leader to shape the future of rental living and lifestyle communities in one of the fastest-growing markets in the world.

Partner closely with Operations, Sales, and Asset Management to deliver integrated, performance-focused campaigns.
Build and protect cohesive, premium brand identities across all touchpoints.
Manage and mentor the national marketing team, fostering a culture of accountability and excellence.
Lead the development and execution of multi-channel marketing campaigns that drive occupancy, brand awareness, and resident engagement.
Define and deliver the strategic marketing agenda for our Australian portfolio.
Translate market insights and data into actionable strategies and performance improvements.
Champion ROI measurement and reporting to guide strategic business decisions.
Oversee agency and supplier relationships, ensuring creative output is on-brand, on-brief, and on-budget.

Requirements

data analysis

roi reporting

leadership

brand marketing

international

customer experience

You’re a strategic, commercially minded marketing leader with a passion for customer experience and brand storytelling. You thrive in fast-paced environments and bring a blend of creativity, data fluency, and leadership finesse.

Strong capability in data-led campaign design and ROI reporting.
Demonstrated team leadership and cross-functional collaboration skills.
Experience leading brand and performance marketing across multi-site portfolios.
Proven senior marketing leadership in real estate, hospitality, or lifestyle sectors: ideally in BTR or Student Accommodation.
Confident in delivering campaigns across both domestic and international markets.

Benefits

We are a global leader in real estate investment, development and property management that is rapidly expanding within the Australian market. We believe in fostering a diverse and inclusive work environment, and we value the contribution of every team member. We prioritise providing an engaging and motivating workplace, offering flexible hybrid work options, access to wellness programs and gym classes, birthday leave, and tailored learning pathways to support your ongoing growth and career development.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 1993

Company inception year

The company was established in Charleston, marking the beginning of its vision to streamline rental living.

$78B AUM

Assets under management

The company manages approximately $78 billion in assets across its global operations.

$36B in Development

Development projects value

Greystar's development pipeline includes nearly $36 billion in projects across various housing types.

250+ Cities

Global presence

The company operates in over 250 cities worldwide, spanning multiple continents.

Operates in nearly 250 cities across North America, Europe, South America, and Asia-Pacific.
Vertically integrated model spans multifamily apartments, student residences, senior living, single-family rentals, and logistics-linked housing.
Milestones include acquiring landmark portfolios like Monogram Residential Trust in 2017 and EdR student housing in 2018.
Internationally, it launched student-living brands in London and upscale communities in China, Australia, and Chile.
Pioneered modular apartment construction in the U.S., building hundreds of units more efficiently.

Culture + Values

Customer First – We put the needs of our customers at the center of everything we do.
Excellence – We strive for excellence in all we do, continually improving and raising the standard.
Integrity – We act with honesty and integrity, delivering on our promises.
Collaboration – We collaborate across teams, locations, and cultures to achieve the best results.
Innovation – We embrace change and innovation to create better experiences for our customers and colleagues.
Accountability – We take responsibility for our actions and deliver on our commitments.

Environment + Sustainability

By 2050

Carbon Neutrality Target

Aiming to achieve net zero carbon emissions by the year 2050.

Committed to sustainability across operations, including reducing energy consumption and implementing energy-efficient solutions.
Promote sustainable building designs, materials, and operational practices.
Targeting reductions in carbon emissions and water usage across global operations.
Focus on long-term sustainability by investing in renewable energy and reducing reliance on non-renewable resources.

Inclusion & Diversity

Promotes a culture of inclusivity, focusing on attracting and retaining a diverse talent pool.
Ensures a work environment where every individual feels valued, respected, and empowered.
Has gender balance initiatives with a commitment to increasing female representation in leadership roles.
Tracks and reports on gender diversity across the company to ensure accountability.
Aims to develop strategies that foster an inclusive culture and equitable opportunities.

Articles

Greystar Careers

Greystar Projects

Greystar Blog

Role

Description

campaign execution

brand management

team leadership

data analysis

roi reporting

agency oversight

Partner closely with Operations, Sales, and Asset Management to deliver integrated, performance-focused campaigns.
Build and protect cohesive, premium brand identities across all touchpoints.
Manage and mentor the national marketing team, fostering a culture of accountability and excellence.
Lead the development and execution of multi-channel marketing campaigns that drive occupancy, brand awareness, and resident engagement.
Define and deliver the strategic marketing agenda for our Australian portfolio.
Translate market insights and data into actionable strategies and performance improvements.
Champion ROI measurement and reporting to guide strategic business decisions.
Oversee agency and supplier relationships, ensuring creative output is on-brand, on-brief, and on-budget.

Requirements

data analysis

roi reporting

leadership

brand marketing

international

customer experience

Strong capability in data-led campaign design and ROI reporting.
Demonstrated team leadership and cross-functional collaboration skills.
Experience leading brand and performance marketing across multi-site portfolios.
Proven senior marketing leadership in real estate, hospitality, or lifestyle sectors: ideally in BTR or Student Accommodation.
Confident in delivering campaigns across both domestic and international markets.

Benefits

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 1993

Company inception year

The company was established in Charleston, marking the beginning of its vision to streamline rental living.

$78B AUM

Assets under management

The company manages approximately $78 billion in assets across its global operations.

$36B in Development

Development projects value

Greystar's development pipeline includes nearly $36 billion in projects across various housing types.

250+ Cities

Global presence

The company operates in over 250 cities worldwide, spanning multiple continents.

Operates in nearly 250 cities across North America, Europe, South America, and Asia-Pacific.
Vertically integrated model spans multifamily apartments, student residences, senior living, single-family rentals, and logistics-linked housing.
Milestones include acquiring landmark portfolios like Monogram Residential Trust in 2017 and EdR student housing in 2018.
Internationally, it launched student-living brands in London and upscale communities in China, Australia, and Chile.
Pioneered modular apartment construction in the U.S., building hundreds of units more efficiently.

Culture + Values

Customer First – We put the needs of our customers at the center of everything we do.
Excellence – We strive for excellence in all we do, continually improving and raising the standard.
Integrity – We act with honesty and integrity, delivering on our promises.
Collaboration – We collaborate across teams, locations, and cultures to achieve the best results.
Innovation – We embrace change and innovation to create better experiences for our customers and colleagues.
Accountability – We take responsibility for our actions and deliver on our commitments.

Environment + Sustainability

By 2050

Carbon Neutrality Target

Aiming to achieve net zero carbon emissions by the year 2050.

Committed to sustainability across operations, including reducing energy consumption and implementing energy-efficient solutions.
Promote sustainable building designs, materials, and operational practices.
Targeting reductions in carbon emissions and water usage across global operations.
Focus on long-term sustainability by investing in renewable energy and reducing reliance on non-renewable resources.

Inclusion & Diversity

Promotes a culture of inclusivity, focusing on attracting and retaining a diverse talent pool.
Ensures a work environment where every individual feels valued, respected, and empowered.
Has gender balance initiatives with a commitment to increasing female representation in leadership roles.
Tracks and reports on gender diversity across the company to ensure accountability.
Aims to develop strategies that foster an inclusive culture and equitable opportunities.

Articles

Greystar Careers

Greystar Projects

Greystar Blog