A real estate development company specializing in residential, commercial, and mixed-use projects.
Working within the in-house marketing department, this role supports the existing content
Assist the PR & Communications team in drafting press releases, articles,
Develop creative, high-quality copy for marketing campaigns, digital platforms,
Develop content for diverse property segments lifestyle, investment, and
the design and creative teams for still ads.
team and collaborates closely with designers, videographers, and marketing managers to
copywriter will also assist the PR & Communications team when required, ensuring brand
Conceptualize and write engaging video scripts tailored for UAE and international
ensure all copy reflects Binghatti’ s brand identity, tone, and creative direction. The
Work collaboratively with the current content team to maintain consistent
Research and stay updated on cultural, real estate, and market trends to produce
Create impactful headlines, taglines, and campaign messages in collaboration with
Support the marketing department with copy for presentations, project invites,
messaging across all creative and marketing assets.
Strong understanding of Dubai’s real estate market and cultural landscape.
Bachelor’s Degree in Communications, Marketing, Journalism, or a related field.
Proven experience in real estate marketing, property advertising, or within
The English Copywriter will play a key role in crafting compelling, precise, and engaging
event scripts (MC scripts), WhatsApp and SMS campaigns, emailers, and internal
commercial, aligning with Binghatti’ s tone and target audiences.
social media, and advertising materials.
relevant and resonant content.
Creative thinker with a deep understanding of cultural nuance and storytelling in
Excellent writing, editing, and proofreading skills with a keen eye for detail and
Familiarity with digital, social media, and multimedia content formats.
Native or fluent command of English (American or British) both written and spoken.
Strong collaboration and communication skills, with the ability to work closely with
written content across Binghatti’ s marketing campaigns and communication channels.
Ability to adapt tone, messaging, and writing style across multiple campaigns and
luxury and commercial real estate.