Vertical Marketing Manager

Description

• Develop and implement marketing strategies tailored to vertical markets: Hospitality, Education, Government, and Healthcare.
• Develop and host digital training sessions and webinars to educate internal teams and external partners on vertical-specific solutions and marketing programs.
• Coordinate marketing efforts for industry tradeshows and conferences, including strategic direction for dynamic booth design, promotional materials, and pre/post-event communications.
• Plan and execute integrated campaigns across digital channels (email, social media, paid media), print collateral, and trade association platforms.
• Support training initiatives by managing and updating content within a Learning Management System (LMS).
• Work with internal or external design resources to develop compelling visual content.
• Track and optimize campaign performance to maximize ROI and lead generation.
• Collaborate with national account managers to align marketing efforts with sales goals and customer needs.
• Provide marketing support for customer meetings, proposals, and events.
• Partner with sales and product teams to ensure consistent messaging and branding.
• Create and manage marketing assets that support the national account sales team, including presentations, brochures, case studies, and vertical-specific content.

Requirements

• Experience in graphic design and/or tradeshow coordination is a plus.
• Proven success in supporting national accounts and executing demand generation campaigns.
• Leverage graphic design skills to support campaign execution and asset creation (preferred but not required).
• Familiarity with Adobe Creative Suite, Canva or other design tools.
• Excellent communication, project management, and cross-functional collaboration skills.
• Strong understanding of digital marketing tools and platforms (e.g., CRM, email automation, social media).
• Knowledge of vertical market dynamics in Hospitality, Education, Government, and Healthcare.
• Experience with Learning Management Systems and digital training development.
• Minimum of 5 years of experience in B2B marketing, preferably in vertical or channel marketing roles.
• Bachelor’s degree in Marketing, Communications, Sales, or related field.

Benefits

• Matching 401(k) Contribution
• Educational Reimbursement
• Up to 3 weeks starting Vacation (may increase with tenure)
• Matching Gift Program
• Employee Stock Purchase Plan – purchase company stock at a discount!
• Health Savings Account
• Annual Bonus Eligibility
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• 12 Paid Holidays
• Competitive Salary

Training + Development

Interview process

Visa Sponsorship

Security clearance